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4 ways to tell you’re staying on-brand

Branding can be the blood life of a business. Being identifiable, conveying your business’ personality and differentiating yourself from competitors is vital. But how exactly do you make sure you’re keeping to your branding strategy? 1.There’s...

The Tech behind Branswer

Branswer is the only company in the world to have developed software to analyse the tone of voice in a piece of writing. As a former student of humanities and current Marketing intern I was impressed yet baffled over how Branswer developed the...

Motivation in Marketing: Back to Basics

Some people are motivated to buy fancy coffee. Others may be motivated to go to the gym. But how can we, as marketers, use the principles of motivation to encourage our consumers to engage with our brand?

They Do Comms in Covid-19

We love having our They Do Comms feature on our site. It's great to hear inspirational stories from so many in the marketing and communications industry, the struggles people have been through and their journeys to where they have got to today....

Decoding Consumer Memory

We all forget things: keys, important dates, where we parked our car. But in the noisy and crowded world of marketing, how can we encourage our customers to remember our brand information? What is memory? Memory is the process of acquiring information in your...

Encouraging positive learning in your communications

Telling isn’t the same as learning. In the world of #trends, it’s easy to get consumed by the latest fad and lose sight of your goal

Headliner: Five things you may not know

It would be fair to say at the time of writing this that we are living in unprecedented times. Covid-19 has forced many of us indoors and we are being asked to make temporary (fingers crossed) changes to our lifestyles

Building customer attitudes towards your brand

Attitude is all about how your customers (and potential customers!) respond to your company

Five things you didn’t know about Hootsuite

Hootsuite is the best communications connector you may not have heard of. Trusted by over eighteen million customers and employees, from small start ups to the big hitters of business, Hootsuite is at the heart of all their connections. They are global leaders in social media management, with the power of human connection at their core.

How to plan your content calendar to get the most reach

Creating a content calendar is the bread and butter of any modern business. By producing topical content your customers are kept engaged, giving your business an edge in the loyalty and longevity department