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Motivation in Marketing: Back to Basics

Some people are motivated to buy fancy coffee. Others may be motivated to go to the gym. But how can we, as marketers, use the principles of motivation to encourage our consumers to engage with our brand?

They Do Comms in Covid-19

We love having our They Do Comms feature on our site. It's great to hear inspirational stories from so many in the marketing and communications industry, the struggles people have been through and their journeys to where they have got to today....

Decoding Consumer Memory

We all forget things: keys, important dates, where we parked our car. But in the noisy and crowded world of marketing, how can we encourage our customers to remember our brand information? What is memory? Memory is the process of acquiring information in your...

Encouraging positive learning in your communications

Telling isn’t the same as learning. In the world of #trends, it’s easy to get consumed by the latest fad and lose sight of your goal

Headliner: Five things you may not know

It would be fair to say at the time of writing this that we are living in unprecedented times. Covid-19 has forced many of us indoors and we are being asked to make temporary (fingers crossed) changes to our lifestyles

Building customer attitudes towards your brand

Attitude is all about how your customers (and potential customers!) respond to your company

Five things you didn’t know about Hootsuite

Hootsuite is the best communications connector you may not have heard of. Trusted by over eighteen million customers and employees, from small start ups to the big hitters of business, Hootsuite is at the heart of all their connections. They are global leaders in social media management, with the power of human connection at their core.

How to plan your content calendar to get the most reach

Creating a content calendar is the bread and butter of any modern business. By producing topical content your customers are kept engaged, giving your business an edge in the loyalty and longevity department

Five things you didn’t know about Canva

Canva is quite possibly the online tool you never knew existed, that you soon may not be able to live without. Brand identity and design are crucial to the success of your marketing campaigns. Creating logos, posters and social media posts amongst other design tools are just some of the features Canva offers to its users. free of charge

5 Tips to engage your customers

Engaging with customers is a great way to create an emotional bond with your brand. Engaged customers are more likely to demonstrate loyalty with your business too. But how do you create this ongoing interaction with your customer?

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