Your customers are your business's lifeline. Without them, you don't have a business. Therefore it only makes sense for you to understand your customers to the absolute fullest and to know how you can target your marketing towards them in the...

A press release is a powerful communication tool that enables you to deliver specific information about your business to a wider audience in a brief but concise format, says Kayla Herbert, the director of Branswer. But exactly how is a press...

Press releases are not features. They are not informal pitches. They are formal, official announcements regarding something new or significant about  your business "A press release is a powerful communication tool that enables you to deliver...

The world of business is like a volatile ocean ; It’s so deep , so vast and constantly changing, it is easy to lose your way whilst swimming to the island, the island where success and respite can be found.

You work hard; we know and appreciate that. But your content can work harder for you, allowing you to breathe and nurture that mug of coffee just a little bit longer. "Content marketing is a strategic marketing approach focused on creating and distributing...

SEO is essential for any digital marketing strategy and using press is a fantastic way to give your website that extra (organic) boost in the search list!