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How To Understand Your Customers

Your customers are your business's lifeline. Without them, you don't have a business. Therefore it only makes sense for you to understand your customers to the absolute fullest and to know how you can target your marketing towards them in the...

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How to Write a Press Release.

A press release is a powerful communication tool that enables you to deliver specific information about your business to a wider audience in a brief but concise format, says Kayla Herbert, the director of Branswer. But exactly how is a press...

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What is a Press Release?

Press releases are not features. They are not informal pitches. They are formal, official announcements regarding something new or significant about  your business "A press release is a powerful communication tool that enables you to deliver...

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Make Your Content Work Harder Than You

You work hard; we know and appreciate that. But your content can work harder for you, allowing you to breathe and nurture that mug of coffee just a little bit longer. "Content marketing is a strategic marketing approach focused on creating and distributing...

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5 Branding Myths

Business Branding is the equivalent to a juggling act, there are lots of small details that must be handled. But it can get confusing ,so, we have debunked 5 branding myths to show you what you can do when branding your business.

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