Blog
Read our latest how-tos and tips for getting the most out of your branding and marketing!
4 ways to tell you’re staying on-brand
Branding can be the blood life of a business. Being identifiable, conveying your business’ personality and differentiating yourself from competitors is vital. But how exactly do you make sure you’re keeping to your branding strategy? 1.There’s...
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3 Tips on how to think creatively
Thinking creatively can be very useful and rewarding, but it can also be a challenge. Whether we’ve hit a creative roadblock, or think every idea has already been done, we are often more creative than we give ourselves credit for. But rest assured, here are some...
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Working from home – how to successfully maintain the work / home divide
Since the announcement of a lockdown in March, many professionals from many sectors have been advised to work from home where they can. In previous years we’ve heard advice stressing the importance of a work / home divide, but how do we keep...
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The Tech behind Branswer
Branswer is the only company in the world to have developed software to analyse the tone of voice in a piece of writing. As a former student of humanities and current Marketing intern I was impressed yet baffled over how Branswer developed the...
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Motivation in Marketing: Back to Basics
Some people are motivated to buy fancy coffee. Others may be motivated to go to the gym. But how can we, as marketers, use the principles of motivation to encourage our consumers to engage with our brand?
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They Do Comms in Covid-19
We love having our They Do Comms feature on our site. It's great to hear inspirational stories from so many in the marketing and communications industry, the struggles people have been through and their journeys to where they have got to today....
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Decoding Consumer Memory
We all forget things: keys, important dates, where we parked our car. But in the noisy and crowded world of marketing, how can we encourage our customers to remember our brand information? What is memory? Memory is the process of acquiring information in your...
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Encouraging positive learning in your communications
Telling isn’t the same as learning. In the world of #trends, it’s easy to get consumed by the latest fad and lose sight of your goal
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Headliner: Five things you may not know
It would be fair to say at the time of writing this that we are living in unprecedented times. Covid-19 has forced many of us indoors and we are being asked to make temporary (fingers crossed) changes to our lifestyles
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Building customer attitudes towards your brand
Attitude is all about how your customers (and potential customers!) respond to your company
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Five things you didn’t know about Hootsuite
Hootsuite is the best communications connector you may not have heard of. Trusted by over eighteen million customers and employees, from small start ups to the big hitters of business, Hootsuite is at the heart of all their connections. They are global leaders in social media management, with the power of human connection at their core.
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How to plan your content calendar to get the most reach
Creating a content calendar is the bread and butter of any modern business. By producing topical content your customers are kept engaged, giving your business an edge in the loyalty and longevity department
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