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Some people are motivated to buy fancy coffee. Others may be motivated to go to the gym. But how can we, as marketers, use the principles of motivation to encourage our consumers to engage with our brand?

Hootsuite is the best communications connector you may not have heard of. Trusted by over eighteen million customers and employees, from small start ups to the big hitters of business, Hootsuite is at the heart of all their connections. They are global leaders in social media management, with the power of human connection at their core.

Creating a content calendar is the bread and butter of any modern business. By producing topical content your customers are kept engaged, giving your business an edge in the loyalty and longevity department

Canva is quite possibly the online tool you never knew existed, that you soon may not be able to live without. Brand identity and design are crucial to the success of your marketing campaigns. Creating logos, posters and social media posts amongst other design tools are just some of the features Canva offers to its users. free of charge

Engaging with customers is a great way to create an emotional bond with your brand. Engaged customers are more likely to demonstrate loyalty with your business too. But how do you create this ongoing interaction with your customer?

Writing for your customers can be tricky. You need to be sure they're interested so they stick around long enough to read the whole thing, and even if they do, they need to feel compelled to learn more about your company or fulfil some kind of...

Winning award nominations helps your business gain the recognition it deserves. It allows your customers to chose and stay loyal to your company while being an award-nominated business increases your chances of developing and improving good rapport with clients.  So how do you win an award nomination?