Some people are motivated to buy fancy coffee. Others may be motivated to go to the gym. But how can we, as marketers, use the principles of motivation to encourage our consumers to engage with our brand?
Telling isn’t the same as learning. In the world of #trends, it’s easy to get consumed by the latest fad and lose sight of your goal
Attitude is all about how your customers (and potential customers!) respond to your company
Creating a content calendar is the bread and butter of any modern business. By producing topical content your customers are kept engaged, giving your business an edge in the loyalty and longevity department