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4 ways to tell you’re staying on-brand

Branding can be the blood life of a business. Being identifiable, conveying your business’ personality and differentiating yourself from competitors is vital. But how exactly do you make sure you’re keeping to your branding strategy? 1.There’s coherency in your...

The Tech behind Branswer

Branswer is the only company in the world to have developed software to analyse the tone of voice in a piece of writing. As a former student of humanities and current Marketing intern I was impressed yet baffled over how Branswer developed the technology. The ability...
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