Where are you based?
What job do you do?
I work at MMS Holdings, an award-winning, data-focused clinical research organization (CRO) and technology-enabled clinical research and health data analytics company supporting pharma, biotech, and medical device industries.
How did you get into marketing/communications?
I started doing public relations (PR) when I was 14 years old. It was my dad who taught me the value of the press – even if it was for a bit of self-promotion. Years ago, I started a showband called The Phenomenals, when I was 14 with two of my best friends and a few other musicians. For a new band that’s just getting started its hard to gain more shows, or gigs as Dad called them. To garner our first big outdoor performance, the bandleader and I dressed alike – very old school – and took a small tube television with a built-in VHS player to meet the head of parks and recreation. To make a long story short, we landed the gig and held the same time slot for 10 years. After landing the gig, Dad guided me to find the newsworthiness, write up a short article, and give it to local newspaper editors. I always respected my dad and took his advice, so we had the band’s promotional photo taken in front of my parents white garage door. Then, I wrote a piece about local highschoolers playing songs more than twice their age, hand-delivering it to local news editors. You read that right, I would actually go to the newspaper offices and ask to see the editor.
What are you most proud of in your career as a marketing/communications professional?
I have many moments that I am proud of. However, last year the Marketing and Sales Executives of Detroit (MSE Detroit) presented me with their Platinum Award. And, the year before that I was a finalist for the PR News Publicist of the Year award on a national level. This success has not come by luck, but through hard work and consistent results. Those results include increasing the share of voice for a specialty insurance group and pharmaceutical software company by 41% and 50%, respectively. One month, I was able to average 9.5 earned media articles/day that totaled more than 2B impressions. In the past three years I have nominated and won 37 awards for my clients and current brands.
How has marketing/communications helped the organisations you’ve worked for?
For MMS Holdings and their TrialAssure technology brand, my team and I have been able to build quite an impact. While once focused on word-of-mouth and grassroots marketing efforts, these organizations now have a heighten level of global awareness built up in the pharmaceutical industry. Our content-driven team is focused on showcasing the unique insights that only MMS and TrialAssure experts can share with the industry, and we are doing that through bi-monthly webinars, blog articles, social media, email marketing, integrated public relations, and other efforts.
What challenges have you overcome on your professional journey to where you are today?
When I graduated college and my internship was complete, the economy was at one of its lowest points in 2008. As a hard-working individual, I paid my way through college, debt-free and worked early morning shifts. When I landed my first job after that I took a job that was adjacent to what I wanted it to be and turned it into a full-fledged marketing and communications role.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Right now, I’m writing a book on how to increase one’s impact and authority, and one of the key points that I focus on is saying ‘yes’ to yourself. Many people will say something cannot be done before they even try. I understand that its easy to say ‘no,” but doing that means there will be less growth. People everywhere will constantly and consistently tell you know. Keep sharing your story and ideas until you get your ‘yes.’ Then, repeat it. We all have the ability to grow, to build programs, to build teams, and to build companies. Just remember, don’t tell yourself ‘no.’
Where can we find you online?
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