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Where are you based?
Sheffield

What job do you do?
Head of SEO @ Evoluted

How did you get into marketing/communications?

Through an apprenticeship at the age of 17! A-levels didn’t really work out for me and I was searching for a career-path where I could get real-world experience.

At the time, I barely knew what the acronym SEO stood for. My hope was that I could join a company that would give me the chance to learn on the job and allow me to prove my worth and realise my potential. Fortunately I was given exactly that!

Search Engine Optimisation as a marketing process was still very much in its infancy in 2011, but there was a fast-growing intrigue into how search engines could be used for marketing purposes.

What are you most proud of in your career as a marketing/communications professional?

I’m most proud of being a part of a company that grew fast (and well), from just 2 employees when I started in 2011, to over 40 staff almost a decade on. I do consider myself fortunate in that I was given a chance to forge a strong marketing career from a start point of absolutely no experience.

How has marketing/communications helped the organisations you’ve worked for?

The two companies I have worked for are both digital marketing agencies (providing SEO, PPC and Content Marketing services), so as you might imagine, marketing has been an ever-present throughout my career. I’ve really enjoyed developing my ability to think about business from a marketing perspective: how can we help this particular business be seen more by the right people? How can we encourage these people to buy what the client is selling?

Answering those questions with a data-driven approach while helping our clients understand the marketing process, what to expect in terms of results and the ‘why’ behind what we’re doing really helps us to provide a great service which in turn helps us to work with clients for many years.

What challenges have you overcome on your professional journey to where you are today?
With SEO as a marketing discipline being quite unregulated, building up a personal brand has been an important area. etting involved in discussions on Twitter and putting myself forwards to be on an awards’ judging panel (https://globaldigitalexcellenceawards.com/judges/) has helped me overcome this, and hopefully standout.

Do you have any words of wisdom for someone starting out in the marketing/communications industry?

Find the the community of the industry you are within, then get involved! Not only will this help you to learn from other experts in your desired space, but developing such relations will open up new opportunities to get your name out there.

Also: sign up to newsletters, read industry-related news and keep on top of things. Marketing techniques are always changing, especially when they involve search engines like Google or emerging social media platforms like TikTok.

Where can we find you online?                                                                                                                      

Linkedin

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Website

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