Where are you based?
What job do you do?
Content Marketing Manager at Summit
How did you get into marketing/communications?
I studied journalism at the University of Lincoln between 2007 and 2010 and always found after graduating that getting my foot in the door of this industry was very difficult.
I had always loved writing and set up my blog in 2010 to ensure my skills remained top notch. I had many jobs leading up to my first day at Summit, some related to my degree and some out of necessity.
In 2017, Summit threw me a lifeline and offered me a Content Marketing Executive role despite little to no experience in the industry. Within a year, I was lucky enough to be promoted to Content Marketing Manager, and the rest as they say, is history.
What are you most proud of in your career as a marketing/communications professional?
From a client perspective, I’m exceptionally proud to work with a brand that I absolutely love: clothing retailer Joules. To help devise and implement their content marketing strategy over the last couple of years has been an absolute dream come true and I’m very proud and very lucky to work on such an amazing British brand.
On a personal level, seeing my blog nominated for this year’s World Bloggers Awards is definitely a proud moment, and being included in the Top 10 UK Movie Blogs for three years running is something very important to me.
How has marketing/communications helped the organisations you’ve worked for?
Developing an online marketing strategy in the current climate is one of the only ways a retailer can survive. At Summit, we specialise in working with retailers collaboratively to understand their needs and wants in this tough landscape.
We see on the news so often that the high street is struggling and those that develop their online marketing strategies will be the ones that survive.
What challenges have you overcome on your professional journey to where you are today?
When I started at Summit I suffered from pretty severe anxiety which would flare up before client meetings and even calls and it even impacted my personal life too.
Thanks to our wonderful HR team, my peers and my line manager, I’ve been able to overcome those feelings of dread and now relish getting out in front of a client and showing the great work we do.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Be open to change! It’s easier said than done most definitely but digital marketing is forever changing and incredibly complex. Once you come to terms with that fact, you’ll be in a much happier place and ready to put your all into the rollercoaster that is marketing!
Where can we find you online?
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