Where are you based?
What job do you do?
Stellar, Corporate Communication Manager
How did you get into marketing/communications?
Most people grow up not knowing about public relations – we hear about doctors, lawyers, engineers, civil services, etc. And, I was no different. While the only ‘difference’ which apparently made a ‘HUGE DIFFERENCE’; was my love for writing which has always been my passion. Glad that my early childhood passion was never drifted away. To ace the art of creative writing, ideation and with sheer enthusiasm to enter the ‘world of words’, I was persuaded to weave-in my career in communication. While many had suggested to try a stint for on- camera communication at media houses, something which never get closer to my interest. Personally, I chose to pursue a career in public relations and communications to change the way businesses operate, not just communicate; increasing transparency, engaging stakeholders, fostering better conversations, building trust and enhancing reputations. And, I’m glad I made it.
What are you most proud of in your career as a marketing/communications professional?
While driving communication plans for world renowned brands/companies in technology space, I strongly believing that PR is one of the most strategic tools a company can utilize to reach key audiences and sustain them. Outlining compelling, clear brand messaging has helped the companies to increase share of voice y-o-y and stand as a thought leader in their respective area of expertise.
While social media is about communities and engagement, and the goal is to achieve earned influence. I firmly believe PR is an excellent tool when it comes to mastering social media and is still the best equipped to leverage the social message. Organic outreach is of paramount importance to drive sustainable communication goals. Hence, authentic brand-driven stories/messaging will never be Passé. Let your audience be your brand influencers since winning customers in a review-driven world is critically essential.
How has marketing/communications helped the organisations you’ve worked for?
As an enthusiastic communications professional with experience in managing brand reputation, stakeholder relations and PR functions to promote corporate programs, services and uplift the brand. Had accomplished communication goals through a combination of surveys, media tone analysis, traditional ad values and circulation numbers, market penetration, brand buzz, etc.which had further helped brands to dive deeper in messaging with a right set of audience.
What challenges have you overcome on your professional journey to where you are today?
The importance of effective communications has never been more pronounced than in today’s integrated media environment. The rise of digital technology has played a major role in the PR and communication industry’s evolution. PR wasn’t spearheaded by the digital offering we have today. Where once traditional PR focused on offline visibility, distributing press releases and news in a one-way communication funnel, today digital PR has brought brands online, allowing them to broadcast information in real-time and have an actual conversation with their audiences. Knowledge of these new-age mediums and tools embarks upon your expertise. One of the ways by which professionals can enhance their skill-set is by earning various online certifications related to this field; glad to learn quiet a few to upscale my knowledge and keep abreast with emerging tools/channels of communication. Social media and digital marketing are one of my biggest passions and thanks to it I discovered PR.
Also, a well-planned crisis communication messaging is of key importance in communication, since crisis is chronic. One can not deny how crucial effective crisis management is. And in today’s fast-paced media landscape, an ultra-quick response with finely-tuned messaging is a must.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Content ‘was’, ‘is’ and ‘will’ always be the real game-changer. From blog posts to bylines to webinars to tweets, good content builds the face of the organization. PR should steer that ship because communicators know when, why and how best to send the message. Providing the right context gives content the chance to really flourish.
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