Where are you based?
What job do you do?
Senior Account Manager at Pace Communications, a creative comms agency in Yorkshire
How did you get into marketing/communications?
I had dreams of being a journalist after graduating with a degree in English Literature and Journalism, and got a foot in the door working for the Press Association as my first “proper” job. Although my day-to-day role wasn’t on any news desks, I was writing different forms of content every day for a range of different publications, and being at PA also allowed me to do some freelance stuff on the side. One of these was creating content for a local digital marketing company’s blog, for which I had to do plenty of research on the likes of SEO and digital content. It was this that got me hooked, and I moved on from PA to work for a large digital marketing agency who focused on e-commerce clients, before moving on to my current job as a Senior Account Manager.
What are you most proud of in your career as a marketing/communications professional?
On a professional level, I’ve been really proud of the work I’ve been able to do with my client, Bio-D. They are a growing client in the eco-cleaning space but since working with them we focused on social media, content, and PR to achieve a 63% increase on brand awareness in the industry, along with hundreds of pieces of PR coverage and a staggering increase on follower numbers across all social channels. Personally, I’ve been really proud to mentor a number of members of the team and see them progress into the next steps of their careers, seeing someone really grow and develop into their full potential is so rewarding.
How has marketing/communications helped the organisations you’ve worked for?
Although people are always driven by the bottom line, be it sales or leads, its really powerful when you’re able to drive brand perception change. It’s rewarding to see the growth of businesses that have strong credentials and a good ethos behind them, and also to shift the goal posts in ‘what good looks like’ for the brands that it might be more traditionally harder to gain coverage for or deemed as ‘dry’.
What challenges have you overcome on your professional journey to where you are today?
I think everyone can suffer from a self confidence blip now and again! A colleague once told me ahead of a client meeting ‘You’re the expert, you know more about this than anyone in the room so trust in that’ and it has really stuck with me and is something I’ve passed on to others in my career.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Take every opportunity to learn, whether thats from your colleagues or through webinars or industry events. I always feel so inspired whenever I come away from any new learning opportunity and the digital industry moves so fast you’ve got to keep on your toes. It’s important to share this knowledge too – one of the best ways to ensure you’re clued up on a topic is to explain it to someone else. I also think its really important to stay interested in current events and general societal themes as they can provide so much inspiration – even when you might least expect it.
Where can we find you online?
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