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Where are you based?
London

What job do you do?
I run a specialist growth marketing consultancy in London. I effectively work as a on demand CMO, VP of growth either on strategy, or on managing tactical resources.

How did you get into marketing/communications?
I run a specialist growth marketing consultancy in London. I effectively work as a on demand CMO, VP of growth either on strategy, or on managing tactical resources.

What are you most proud of in your career as a marketing/communications professional?

I think what I’m actually most proud of is all the different people that I’ve helped and supported either through advice or mentorship. So I guess I’m very much person-centric. I don’t really care much about my achievements in terms of creative campaigns or revenue targets. I think my real interests and incentives are around people and building strong relationships. I’m very proud of my network that I’ve built, and the people that I’ve worked with and helped. And, of people who have helped me and inspired me as well.

How has marketing/communications helped the organisations you’ve worked for?
In a word, growth. I mean, it’s helped them achieve revenue targets, recruit more employees and create a successful businesses. And marketing is one of the core pillars of a successful business. So it’s like, how are your lungs helping you? Well, lungs help you breathe. So effectively without marketing there is no business. Marketing is just a foundational part running a successful business.

What challenges have you overcome on your professional journey to where you are today?
1. One main challenges has been the inevitable failures along the way. So, disassociating failure from self worth or self esteem is important and has been educational.
2. Disappointment. In the form of broken contracts, broken promises, people not paying, very uncomfortable things that really throw predictability, growth trajectories, KPIs and targets. External things that disrupt where, what the plan is. So, um, I think that’s, that’s obviously very, it creates sort of stressful people.
3. Volatility and unpredictability. If that’s changing algorithms or changing conditions legally for client, or something like Covid-19 coming out of nowhere. I think it’s just managing the VUCA world (Volatility, Uncertainty, Complexity and Ambiguity).

Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Get involved in marketing communities and then find someone who has high integrity and is willing to support you, mentor you, and who you can shadow and learn from.

Where can we find you online?                                                                                                                     

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