Where are you based?
Saratoga Springs, Utah
What job do you do?
VP of Marketing at Nozzle
How did you get into marketing/communications?
My brother called me one day in the fall of 2003 to tell me he made $80 over the weekend by placing an ad in a college newspaper that sent people to a domain name that forwarded to his affiliate link on a website.
I was immediately intrigued and over the next year I read everything I could about getting traffic from the internet because it seemed better than placing ads in college newspapers. I learned a lot about SEO and PPC and then I started seeking jobs in that industry and the rest is history.
What are you most proud of in your career as a marketing/communications professional?
I am most proud of hiring and training dozens of entry level individuals in SEO, who have gone on to create great careers for themselves in this industry.
How has marketing/communications helped the organisations you’ve worked for?
It’s a great feeling to see my efforts in SEO, paid traffic, social media marketing, and conversion rate optimization paying off in increased website visitors, leads, and sales. Over the course of 2 years, I helped one company I worked for to double their organic traffic and the number of web leads from my SEO efforts. This obviously helped the sales team generate more sales and it was fun to be a part of it all.
What challenges have you overcome on your professional journey to where you are today?
I have had a strong focus on SEO for most of my marketing career and have had to learn to navigate the muddy waters of major Google algorithm updates. I’ve had to learn which SEO tactics and strategies will have long term results and which will only give quick wins until Google’s algorithm updates nullify them. After years of experience, I am confident that my SEO strategies will withstand future Google updates.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
My best advice is to get real experience marketing a real site as soon as possible. I recommend that you build your own website or blog with 20 pages of content and work to generate traffic from SEO, PPC, and social media sites. Install tools like Google Analytics and Hotjar to track which of your efforts is resulting in website traffic and also to see how visitors are interacting with our content. Personal experience will always give you an edge because most people are unwilling to put in the time to gain this first hand knowledge.
Where can we find you online?
If you’d like to be featured in the next ‘They do comms’ article, share your story with us here.