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Where are you based?
Northern Ireland

What job do you do?
I am the founder of Levity Digital a specialist SEO agency.

How did you get into marketing/communications?

After graduating from University I went straight into a job at a bank. It wasn’t want I wanted to do and my options seemed limited so I decided to go back to university part-time to study for a masters degree. Realising that I needed to get some experience under my belt, I decided to leave my job with the bank and move to Edinburgh to try to find a job in marketing.

I was able to get a unpaid internship which I worked at for a few months and then an opportunity came along in the form of a trainee SEO job that I had seen advertised. This role changed everything for me as I was learning new concepts and strategies every day. I was thrown into the deep end a bit and had to prove myself early on but my time in that role provided the foundation of everything I have done since.

What are you most proud of in your career as a marketing/communications professional?

I’m proud to have had the courage to take risks at every stage of my career. I have had a lot of opportunities to stay in my comfort zone but I have always looked to challenge myself and risk failure.

How has marketing/communications helped the organisations you’ve worked for?
We have seen businesses transform their online presence from being virtually non-existent to becoming their main source of income and that’s hugely satisfying. On average our SEO campaigns deliver a 162.79% increase in organic traffic so we know that we can provide genuine return on investment and this has led to us having long-term working relationships with our clients.

What challenges have you overcome on your professional journey to where you are today?
SEO is an ever-changing and ultra competitive industry so there has always been challenges to overcome. From the steep learning curve of my first role, to working as a freelancer and trying to land clients, then working in-house setting up strategies from scratch to eventually starting my own agency in this competitive niche. All of these challenges have needed a lot of hard work, self-belief and willingness to keep learning along the way.

Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Don’t place too much importance on courses and qualifications, they are no substitute for experience and often lead to generic approaches. I learned more in 6 months as a trainee in a digital agency than I ever did in university. Be willing learn, take risks and don’t settle for doing average work.

Where can we find you online?                                                                                                                      

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