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Where are you based?
Hamilton Ontario though I do work internationally

What job do you do?
Lamourie Public Relations – CEO, Senior Publicist, Creative Strategist, and still a writer!

How did you get into marketing/communications?
I’ve always been a writer. I wrote for my school newspaper at 15, and started doing a weekly column for the town paper not long afterwards. Doing advocacy work in the arena of wrongful convictions and the death penalty stateside, I learned to write a press release that got international attention. Over the years that pro bono work got our advocacy featured in media worldwide from Der Speigal in Germany to CNN to the front page of newpapers in Florida and Texas. Turning that experience into a profession, I decided to use my skills in media and communications to get other people in the news, opening Lamourie Public Relations in 2015 after several years of freelancing.

What are you most proud of in your career as a marketing/communications professional?

The whole long history of how we started 20 year campaign when no one else was listening that ultimately helped free an innocent man from Pennsylvania Death Row was covered by the Hamilton Spectator in this fall 2018 article.
The reporter and the newspaper were nominated by their industry peers for a 2019 national newspaper award as reported in these two stories later last year :

Why award-winning journalism matters

it was also covered in Rolling Stone.

On the business side : 

I won FIRST PLACE PLATINUM in the Hamilton Spectator Readers Choice for Public Relations 2018. I won the MARKETING award at the MAGNETIC ENTREPREUNER and AUTHOR AWARDS 2019. I’ve been frequently quoted in the media about how to get attention for your launch, book, event, or business. I was profiled a few months ago in a US article that appeared in AUTHORITY magazine and was quoted in Buzzfeed called “Rockstar Publicists – Be Real, Be Authentic, Don’t Be Cookie Cutter with Tracy Lamourie” and another article came out about me in August in the same publication with a long interview sharing lessons I’ve learned being a successful CEO of my public relations company.

Another publication just quoted me on how to make sure your pitches to media are successful and ensure coverage in an article called “How Do You Craft a Successful Media Pitch that Actually Lands Coverage?” and in yet another one called “The Best Tips for Getting and Using Testimonials in Business” .Last week the Europe based author (who I don’t know) of this int’l bestselling book asked me as a high profile Sr Publicist & “industry thoughtleader” if I’d give a quote for the back cover of the 2nd edition

I was recently nominated for the 2020 RBC Women of Influence Award

How has marketing/communications helped the organisations you’ve worked for?

One client told me I made her childhood dream come true when i got her quoted in Readers Digest (just one of seven or eight national media appearances that month).

One client told me she dreamed of sharing her personal story of triumph over mental illness. The very next day I was able to get her an interview with GOOD HOUSEKEEPING magazine – at 27 this was her first ever media appearance and she is featured in the May issue on shelves internationally right now in an article called i AM NOT MY MENTAL ILLNESS.

The campaign we ran for 20 years helped get an innocent man off death row (as reported in Rolling Stone Magazine, Now THis Media, and the Hamilton Spectator).

Additionally, n just the last two years, my various clients (across industries, not all cannabis related, though probably 30 percent of these are) have been interviewed or written about in the following after media outreaches I did: (high profile references follow this long list)

CANADA :

Hamilton Spectator
CHCH
CTV Toronto
CTV London
CTV National
CTV Kitchener
CTV Ottawa
CBC TV Toronto
CBC TV National
CBC WIndsor
CBC Radio.
City TV Toronto
Breakfast Television Toronto
CP24
City TV Vancouver
Toronto Star
Toronto Sun
Hamilton Mountain News
Metroland media Toronto
Metroland Kawartha
Global News
NOW Magazine
Huffington Post
New York Magazine
iheartradio
Radio Canada ICI
Toronto.com
Blackburn News
Daily Bruin
National Post
Snap’d Burlington
Huffington Post Canada
Peterborough Examiner
Windsor Star
London Free Press
AM900 Hamilton
Talk660 Radio Calgary
Urbanicity Magazine
Cannabis Digest
Readers Digest
Newstalk 770 Calgary
CKNW AM980 Vancouver
Cable 14 Hamilton
CityTV Winnipeg
Canadian Press (CP)
AM980 Vancouver
Lift
CIUT Toronto
CKLN Toronto
99.5 FM Muskoka
Naked News
Muskoka 411
The Haldimand Press
What She Said syndicated radio show (high profile hosted by CTV hosts)
Kootenay Business Magazine
Welland Tribune
Niagara This Week
Leafly
93.3 CFMU
680 CJOB Winnipeg
National Post
Newstalk101 toronto
640 News radio Toronto
680 News radio Toronto
Swearnet (Trailer Park Boys online news show)
105.9 The Region
High! Canada Magazine
The Chronicle Journal
The Valley Voice BC
Balita (Filipino Canadian newspaper)
The Brantford Expositor
CKNW AM980 Vancouver
CFPL 980 Radio London
CBC Radio Canada Up North
York Region Metroland newspaper
The Sudbury Star
Daily Hive Vancouver
101.5 FMOrangeville
Am740 ZoomerRadio Toronto
The Burlington Post
AM800 WIndsor
Windsor Star
Burlington Gazette
Metro – Toronto free daily
Life 100.3 Christian station
Newstalk 610 Niagara
Rogers Community TV Toronto
Brampton Guardian
Zoomer Television

USA / INTERNATIONAL

CNN
Albany Herald
WALB TV
Press Enterprise (Cali)
NBC TV Las Vegas Evening news
NBC TV Las Vegas Morning Show
Best Company
Fupping (UK)
Huffington Post US
Huffington Post Brazil
Upjourney
Buzzfeed
SiriusXM radio
VICE
Daily Mirror UK (article hasn’t run yet, recently interviewed my client)
New York Post
Authority
Impact 88.9 FM Michigan
Maximum Yield Magazine
CFN Media Group
KVUU FOX TV, Las Vegas
KXNT AM640 #Radio in LAS VEGAS
Detroit Free Press
910 AM Detroit
P.E.O. Record
Telesur
Oprah Magazine
KVCR – NPR – California
The San Bernardino Sun
US News and World report
Passion For Fashion With Misha Kaura (Paris)
Bustle
Best Life
Galvanized
Good Housekeeping
Rolling Stone

What challenges have you overcome on your professional journey to where you are today?
I never went to school for PR and communications, or marketing. In fact I never had any higher education or a single contact when I started out, and when I started out was stressed financially with nothing more than a computer and an internet connection in a rented apartment. B y comparison, last year, I literally travelled ten different times on business, on ten different projects, to fpur countries on three continents all as a result of building my own brand and the reputation I have developed for helping others find success.

Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Have confidence in yourself and your abilities. Don’t be shy. Be genuine, be real, and market and communicate your own expertise first — build your own brand and others will want you to do the same magic for them!

Where can we find you online?                                                                                                                      

Linkedin

Twitter

Website

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