Where are you based?
What job do you do?
Method Marketing, Content Marketing Consultant
How did you get into marketing/communications?
My career actually began in publishing. I started out as an editorial assistant for a B2B magazine and worked my way up to senior editor level, working for a variety of publications.
Unfortunately, due to the decline in media sales, I eventually realised there were few opportunities for career progression and made the decision to move into content marketing.
Since then, I’ve become a marketing generalist, with a specialism in content. Along the way, I’ve gained experience in design, internal communications, PR, SEO, event management and more. I love the variety that comes with marketing and wouldn’t look back.
What are you most proud of in your career as a marketing/communications professional?
I’m proud of lots of aspects of my career, having produced high-performing content for some fantastic brands. However, I’m most proud of starting my own business in 2018. It was a tough decision to make, with highs and lows (especially during the coronavirus outbreak), but I’m much happier in my working life because I get to work with some brilliant organisations.
How has marketing/communications helped the organisations you’ve worked for?
I’ve helped several businesses increase brand awareness and sales over the years. One of the best moments in my career to date was securing coverage in the national press for a travel client. They were featured in some of the most prestigious national and international publications and it helped them get on the radar of their target audience.
I’m also particularly proud of helping one client organically grow its website traffic by 1300% in less than 2 years, increasing leads and enquiries as a result.
What challenges have you overcome on your professional journey to where you are today?
Unfortunately, the most common challenge derives from the relationship between sales and marketing.
For many of the businesses I’ve worked with, there’s been a tug-of-war between the two departments, with sales teams frustrated by marketing’s decisions.
Thankfully, with transparency and collaboration, many of these issues can be overcome. By explaining the marketing strategy and demonstrating results, it’s possible to gain the trust of the sales team and build solid working relationships for the future.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Marketing is a vast, rapidly developing industry, with innovative tools and techniques appearing all the time. Read widely around the subject – especially the news – so you can be up-to-date with the latest ideas and their viability.
Where can we find you online?
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