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Where are you based?
Barnsley, South Yorkshire

What job do you do?
SEO Manager, Bigfoot Digital

How did you get into marketing/communications?

I worked in-house, and we outsourced the more technical aspects of marketing. I became really interested in the monthly reports and what we could do internally to help achieve the goals. I spent a lot of time researching the digital marketing terminology and strategies so that I could come up with my own ideas.

Eventually, the desire to move to agency side became too tempting and I made the move. I loved the idea of working on multiple campaigns at once as I love to be busy and be kept on my toes.

I studied Journalism, so I wanted a career that involved content. I was offered a strategic role at Bigfoot Digital that allowed me to use my creativeness to come up with ideas for campaigns and execute them.

After the first year, I quickly fell in love with the technical side too, and began to build a career in SEO. Now, I combine creativity with technical skills, so my clients get innovate and well-executed campaigns

What are you most proud of in your career as a marketing/communications professional?

I have worked my way up within Bigfoot Digital over three years to now manage the whole SEO team. I love my role and my team are fantastic at what they do. It’s important to me that each day I’m helping to grow and develop their careers too with new skills and ideas.

LinkedIn has been my go-to source of SEO news, and in the last year or so I’ve made a conscious effort to get involved in the online SEO community more. I’ve built up a good network of contacts in the industry, and featured in a ‘Women in SEO’ post on Search Engine Land recently which was a biggie for me! 

How has marketing/communications helped the organisations you’ve worked for?
I work for Bigfoot Digital to run SEO campaigns, but I also work on behalf of those clients to make them succeed. SEO has become so much more than ‘getting rankings’; it’s increase their online exposure in general, driving the right kind of traffic to the site, helping to make sure the website converts those users.

What challenges have you overcome on your professional journey to where you are today?
In my first month as SEO Manager, the company secured the biggest SEO client to date. I was actually quite nervous about this campaign as it was such a big deal. Our Head of SEO was out of the business for quite some time due to a family bereavement, so I had to take full accountability of the strategy – make it or break it! I’m pleased to say that it’s been our most successful campaign and a very, very happy client. No matter how scary something seems, you’ve just got to do it!

Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Apply for that job you want, even if you feel you aren’t qualified enough or don’t have enough experience yet. I had very little SEO knowledge when I started at Bigfoot Digital, but Mark (Managing Director) knew how much I wanted to learn. Now I’m on the other side of that interviewing process, I see that light in people and it’s exciting to see!

Where can we find you online?                                                                                                                      

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