Where are you based?
What job do you do?
Trendhim, Communications Specialist
How did you get into marketing/communications?
I don’t even know where to begin. Or when it happened. I am a preschool teacher by day and writing has always been something that I do on the side whenever I feel like it. It wasn’t my bread and butter. But after giving birth, I lost my zest to go back into the classroom, and you really can’t blame me for it, I have twin boys and that basically sums it up. Raising them from birth hit me hard, and let’s just say I don’t want to go to work and see 15 screaming toddlers everywhere. This meant that I have to make freelance writing my main source of income. It’s not that hard getting back in the game, what was hard was finding something that isn’t just a one-time thing. So I tried applying for a lot of content writing and copywriting jobs on LinkedIn, all over the world. I had the balls, right? And I didn’t care if the job says office work, I was hoping that if I showed them my capabilities, they wouldn’t mind hiring me remotely. I had to be gutsy, Upwork was getting saturated and it was also getting more difficult to find good work, although I did land 2 of my existing 5 contracts there. I don’t really remember how many applications I sent, it was a lot. Like hundreds. I kept on receiving bad news, some asking if I could work in the office, mostly. Some denying me because I have kids (the world can be cruel). Then finally, a company from Denmark reached out and said that the copywriter position is already taken, but they would like to keep my file in case something comes up. This was in January. Fast-forward to March, they did indeed reach out, and they offered two positions – one as a social media comment magician (customer service) and as a communications specialist. It is the first time I have ever done both jobs. But I love it. I love tweaking words and sentences and reaching out to people and introducing them to the brand.
What are you most proud of in your career as a marketing/communications professional?
Comments on social media nowadays are full of spite and the challenge is turning that spite into something positive. Of course, it doesn’t always end that way. But when you have turned someone into the realm of rainbows and unicorns, the effect is epic. I am also in awe at how we can talk and send emails to different people, and the connections we make with them that actually last outside of the marketing world is something that I will always be proud of. Let’s just say I’ve made a few friends.
How has marketing/communications helped the organisations you’ve worked for?
A lot of ways. Though it’s not just one way, the end is the same – better reach. Getting more people to know about the brand, information dissemination.
What challenges have you overcome on your professional journey to where you are today?
I’ve done a lot of jobs before. I’ve worked in a hospital as a pediatric nurse, I’ve taught in preschools in Asia and Europe, I’ve worked in luxury hotels as a Kids Club Supervisor in the Middle East, and when I wasn’t looking, something that I have had inside of me all this time led me to where I am today. I never really saw myself working on a desk in an office. I thought it was boring and repetitive (as you can see none of my past jobs chained me to a desk). Finally finding my calling (or using my love of words and my gift of gab to give me money) in spite of my background is the greatest challenge that I overcome.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Do not stop trying. It took me ten years to get here and if I stopped trying, I wouldn’t be here, answering these questions. And I’d like to stay.
Where can we find you online?
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