Where are you based?
What job do you do?
Founder at Proof Content
How did you get into marketing/communications?
I sort of fell into marketing and communications. I took a digital marketing internship with a travel company when I was 19, then they kept me on to write and edit during university term times. They could only give me 5 hours a week so I looked around for more work, and then got too much to handle. I looked around and realised I was surrounded by students who could write (I was studying English Literature and History), had no money and a lot of time on their hands. The idea for my marketing agency was born!
I wanted to discover more about marketing and communications, so I applied for lots of internships in the holidays. I got my internship at Promise Communispace (now C Space) by contacting the CEO on Twitter, and then someone introduced me to M&C Saatchi, which got me my internship there.
What are you most proud of in your career as a marketing/communications professional?
Starting my business. It’s been a lot of hard work, I haven’t been able to pay myself some months and I’ve made a lot of heart-palpitation-inducing mistakes along the way, but it’s all been worth it.
I’m proud that the business is now in a place where we can give our clients who are struggling with Coronavirus 5 free hours a month to help them get through this phase.
How has marketing/communications helped the organisations you’ve worked for?
One client I am particularly proud of had never really thought about their website’s SEO. They were of the ‘if you build it they will come’ school of thought. And they had done really well with just word of mouth and a really great product. Once we rewrote all of the pages on their website we increased sales by 300% YOY which just felt amazing!
What challenges have you overcome on your professional journey to where you are today?
You see so many women in marketing at the beginning, but now I’m in more senior meetings I’m often the only woman in the room. I’m proud I took the leap to start my own business, and hopefully it encourages more and more women to do the same.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Be nice to everyone, no matter their job or whether they can help you. Also don’t be afraid to speak to people who are much further above you in their careers and can really help you.
I think hard work and keeping on top of trends will get you far!
Where can we find you online?
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