Where are you based?
Bromley, Kent, England.
What job do you do?
I work at a Web Design/Digital Marketing Agency called Make Me Local as a Content Marketing Executive
How did you get into marketing/communications?
My first job was as an assistant with a legal newspaper at a huge London publishing house where I gained a solid foundation in writing for an audience and all things editorial. As a large company I was able to see all the elements of publishing and it was the marketing and events side that caught my interest the most. I made an internal move into marketing and events for different publications and later changed to marketing roles for the digital versions of the publications before switching to the public sector to market publishing materials for an awarding body. After starting a family I decided to work more locally and have enjoyed supporting and marketing local businesses particularly at current role with Make Me Local.
What are you most proud of in your career as a marketing/communications professional?
I think I’m most proud of the fact that I’ve managed to be adaptable in the industry and continued to grow my skills. The marketing industry has changed so much. When I first started out, print-heavy campaigns were very much preferred. Now, content can be published just about everywhere within minutes and shared to millions within seconds. With more people connecting to the internet and spending longer online, it has never been so easy to have your message seen by so many people. The internet now is not only a valuable source of information, it is also a place to connect socially. Despite taking a few years out to start a family, I’ve managed to stay working in the industry I love by being flexible and adaptable to changes in trends, my latest role has seen my working in digital marketing an PR for the first time, which has given my career (and my confidence) a much needed lift. It’s easy to become static when you’ve been in the industry a while, so I’m proud that I’ve always managed to push myself and keep up with the demands of the industry.
How has marketing/communications helped the organisations you’ve worked for?
Marketing publishing materials for an awarding body was particularly rewarding because the products that we marketed really helped the students pass their qualification, which in some cases, helped change their life. At Make Me Local I’m enjoying helping to grow the online presence of many local businesses and because I live in the same town, it’s extremely rewarding to see how the work our team has done with local businesses is benefiting them, and the community in which we live. I enjoy showing local businesses that it doesn’t matter what your niche is, if your audience shares a common interest, trait or goal you can be in front of them online within seconds. Wherever they live, whatever they spend their time doing, and whichever magazines they read – they’re all there reading blogs and using social media. You just need to tap into it.
What challenges have you overcome on your professional journey to where you are today?
I took time out of work to start a family just as all things digital really advanced. By the time I went back to work full time I was aware that I had a big skills gap that I needed to fill. It took some time to recognise this and then to figure out which road to go down in order to gain the skills I needed, but I managed it and it’s definitely paid off.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
If you have a passion for what you are doing, you will achieve your goals easier. Be adaptable and mix things up from time to time. It’s important not to become complacent if you want to continue to succeed. There is always something you can improve on, or a new skill to learn, so don’t be afraid to take a calculated ‘leap’ now and then so you can continue to develop both professionally and personally.
Where can we find you online?
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