Where are you based?
What job do you do?
Founder at Untapped Digital
How did you get into marketing/communications?
I got into marketing and communications kind of by accident – in my final year at University, I joined the committee for a charity fundraising society as their “Publicity and Recruitment Officer”. Although marketing wasn’t in the title and so I didn’t think of it as such, it was essentially trying to spread the word about them, raise more money for the charities we supported and encourage more volunteers to join the group. When it came time to graduate, I came across a lot of marketing roles which sounded interesting and overlapped with some of the experience I’d gained at that University society.
What are you most proud of in your career as a marketing/communications professional?
Starting my business in social media marketing, Untapped Digital, is definitely a proud moment – and having seen it grown, worked with some amazing brands and built a team.
How has marketing/communications helped the organisations you’ve worked for?
It’s been so critical for so many of the clients we’ve worked with. We’ve seen clients using social media marketing to get the attention and build relationships with new investors; grow their following from 5,000 to 50,000 upon launch; and have social be the main traffic and revenue driver for their companies.
What challenges have you overcome on your professional journey to where you are today?
I think marketing gets a lot of stick for being fluffy or not worth investing in, when actually marketing is the complete crux of how to make a business work. Obviously you need a brilliant product or service, but beyond that marketing is the first way to get people to actually know about – and choose to buy – that thing you’ve made. We speak to a lot of early stage businesses who spend so much of their investment rounds on product and development but don’t leave enough budget to start bringing in customers – we don’t live in a “build it and they will come” environment. Attention is so scarce online that you need a super strong marketing strategy to get eyeballs on your brand, and it can be a challenge convincing business founders of that sometimes!
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Know your customer super well and always listen to the data. If you’re the most clued up person in the room on what your target audience wants and needs, but also focus on what the stats are telling you rather than mere opinion, you’ll always be indispensable to the places you work at.
Where can we find you online?
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