Where are you based?
What job do you do?
SEO & ASO Manager at Kaizen (Content Marketing Agency)
How did you get into marketing/communications?
It was very random, I happened to be doing a publishing internship at to fill in the time between finishing high school and going to university. The people I worked with were amazing, intelligent, friendly and welcoming – plus I was being paid. I didn’t really want to leave, so I persevered at getting a graduate-level marketing role without a graduate degree! It was challenging, I gave myself 2 months to find a job and incredibly got an offer 2 days before my personal deadline.
What are you most proud of in your career as a marketing/communications professional?
I’ve been fortunate enough to have worked with mentors who really encouraged me to be creative with the work that I do. I was trusted to work on a project for one of the company’s biggest clients, and build the reporting system for all digital marketing channels. As part of this, I worked on measuring affiliate, paid search, programmatic, and organic search KPIs. The entire system was largely automated as well, with each account manager updating their own reports, which would feed into an automatically generated dashboard.
How has marketing/communications helped the organisations you’ve worked for?
It’s important to have a great product or service but, if no one knows about it, then what’s the point? The consumer journey has evolved to be so complex, with many touch points which we need to be aware of. Understanding industry changes also can feed back into the product team which will evolve accordingly. My team and I have been able to monitor changes to consumer demand, and feed that back to the organisations we’ve worked for, who can then update strategy as a result.
What challenges have you overcome on your professional journey to where you are today?
When you’re just starting out in any career, it can be difficult to gauge your level of authority and establish yourself within your team or organisation, as you’re still engrossed in learning. Saying ‘work hard’ or ‘work smart’ was an advice that I found floating about, but didn’t actually help me progress in the way I wanted to. I found that in order to establish myself as a valued member of the team, I constantly looked to improve efficiency and the current system, starting small. It started as a few formulas in an excel spreadsheet, and then built up to owning strategies. Especially considering that I was the youngest member of the team (by far) at 18 years old, it can be tough to prove yourself, and this has definitely help me overcome that challenge.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
If you’re doing something, do it with passion. If your CEO were to look at your piece of work, would you be proud of it? Are you happy that it’s the best piece of work that it could be? Don’t deviate from the scope of work but ensure that you’re doing all your can to deliver the highest quality of work available..
Where can we find you online?
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