Where are you based?
Portsmouth & London
What job do you do?
Kaizen, Head of Digital PR
How did you get into marketing/communications?
I accidentally stumbled into the world of digital PR and content marketing. Having originally studied fashion design and communication for 5 years, I struggled to find a career in this field that wasn’t Central London based – or a paying role for that matter! After reading a digital PR job description at a local agency, I applied for the role after seeing that it looked like a great blend of strategy, thinking, storytelling and creativity. I’ve always been a bit of a unicorn; not specialising in a certain area and wanting to take on all types of projects. I found the concept of digital PR fascinating and a role where I could pull together a number of different skills. I soon became a big advocate for breaking down a brand’s story and translating this into digital PR campaigns with newsworthy content for journalists.
What are you most proud of in your career as a marketing/communications professional?
I’m most proud of becoming a mentor and leader for others in the field. I love inspiring people and teaching them all about our little world of digital PR, giving them tips, tricks, and sharing my failures and successes. Bringing on a new team member to the agency family and watching them develop into a PR whizz, knowing you’ve helped to inspire them in some way, is a brilliant feeling.
How has marketing/communications helped the organisations you’ve worked for?
I feel really proud of my team when we’ve created a campaign that is truly on brand and has an impact on our client’s businesses. It feels like we’ve done our job right and not just hit the brief for them. Whether it’s increasing our client’s visibility in search engines or raising awareness within their target audience, it’s great to see the impact our digital PR activity has on their growth as a business.
What challenges have you overcome on your professional journey to where you are today?
For me, being relatively young in an industry where reputation and time in service gets you noticed, and listened to, has been difficult at times. I often find myself doubting my own journey having only been in the industry for 3 years but somehow leading great digital PR strategies for amazing brands. I feel like an imposter! I truly love my job and am proud of what I have managed to achieve in a short space of time, and I can’t wait to see how far I can push myself, and my team, in the future.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Absorb everything. That’s any opportunity to learn more about the traditional and digital PR landscapes; from a downloadable whitepaper or email newsletter to a free webinar or event, be sure to be continuously learning and keeping up to date with trends. We’re a fast-moving industry so it can be scary at times feeling you’re not aligned with the current zeitgeist. When it comes to the more technical side of digital PR, where it tips over into the SEO world, don’t be afraid to ask questions. Asking ‘why?’ can only help and strengthem your personal development and understanding of what we do and the reasons why.
Where can we find you online?
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