Where are you based?
What job do you do?
Business and Communications Consultant and Coach
How did you get into marketing/communications?
I studied Design Management at university, and learned that I love communications and marketing and how, when done right, they can really create a lot of value and meaning in the world. So when I left I sought work in Marketing Communications. 25+ years on it’s still what I love.
What are you most proud of in your career as a marketing/communications professional?
Through my approach of ensuring that marketing and communications build connections, both within the organisation to help bring the strategy to life, and externally to make the brand meaningful in the market place, I found that in all my roles I was able to take my department to the top and report directly into the board. This was significant, as it gave me powerful insights that enabled me to bring even more value to my work; it was also a sign to other women that you can reach leadership levels.
How has marketing/communications helped the organisations you’ve worked for?
In all the companies I worked for – and the small businesses I now work with as a coach and consultant – marketing and communications has enabled them to offer greater value and meaning to both colleagues and clients. I’ve always made sure that everything I do has a clear purpose that’s linked to the company’s strategy, while also being 100% client-centric. This ensures that marketing isn’t ‘fluff’ and communications aren’t just fancy words, but instead, everything is meaningful and purposeful. It has more impact that way and allows businesses of all sizes to make a difference while remaining true to what makes them unique. It’s more fulfilling to work on too.
What challenges have you overcome on your professional journey to where you are today?
The biggest challenge has always been to have marketing and communications seen as not just nice to have, but essential to a company’s long-term success. I’ve achieved this by avoiding all temptations to be gimmicky, and to make sure everything is fully and clearly aligned to the business strategy, and results fed back to the leaders in ways that demonstrate the impact on the company’s bottom line.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Never loose sight of the basics. In the Marcomms industry it’s easy to get carried away by fun gimmicks, and there is certainly a place for innovation and creativity, but make sure you always ask: What’s the purpose here? How does this impact/benefit the audience and how does it play out in their lives? And could this be simpler?
Where can we find you online?
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