Where are you based?
What job do you do?
I’m the founder of Sapiens Media Coaching. Sapiens Media Coaching is a social media and online market consultancy.
How did you get into marketing/communications?
I grew up in a little Italian town called Gazzo and, with limited English, moved to the UK in my twenties. With a degree in Language Mediation and Intercultural Communication behind me, some work experience and plenty of ambition, I didn’t envisage my career in London beginning at McDonald’s.
From having two minimum wage jobs just to pay the bills; sharing a room with five people and getting in debt, a few years later my life was a million miles from what I wanted it to be. At that point in my life, having my own business one day couldn’t have been further from my mind – and I knew nothing about marketing!
Everything changed one day on the way to work when I discovered I didn’t have enough money for my train ticket; enough was enough.
I came up with a 12-month plan and went on to achieve a marketing qualification; then a higher diploma in Business Strategy and successfully trained to become a business coach.
By my thirties, I was earning a six-figure salary in a high-flying job and had my own place. I’d ended my toxic relationship and focused on climbing the corporate ladder. Working with major brands such as Tesco, Diageo and Johnson & Johnson, I became well-respected in my industry and really thought I’d made it to the top.
What are you most proud of in your career as a marketing/communications professional?
By my thirties, I was earning a six-figure salary working with major brands such as Tesco, Diageo, and Johnson & Johnson.
In 2015, I founded Sapiens Media Coaching with the aim of helping entrepreneurs grow their business through online and social media marketing without breaking the bank. In 2018, I won the TechWomen100 Award for being a role model to other women in tech and excelling in my career.
How has marketing/communications helped the organisations you’ve worked for?
I work with small to medium-size businesses where every pound counts. The idea of having a marketing budget can feel so overwhelming for them that they often disregard the importance of being present online. I help them create a clear marketing plan and I teach them some simple marketing tactics they can take advantage of without breaking the bank. All they need is consistency, persistence and a bit of creativity.
What challenges have you overcome on your professional journey to where you are today?
When In my mid-20s I accepted my first marketing role, I didn’t realize that in my new role I was expected to attend networking and industry events on a weekly basis. Being an introvert person, the idea of meeting new people and having to engage in conversations with strangers was nerve-racking. Social interactions were energy-draining and felt like a chore to me. On the other hand, I knew that networking and attending events on the latest technologies and trends were going to be key to progressing in my career. I was determined to thrive, so I came up with a few simple but effective ways to feel more at ease in social occasions.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Choose a job and a working environment that motivate you, and continually look for ways to improve and learn new things.
Where can we find you online?
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