Where are you based?
What job do you do?
Creative Director at The Clout Group PR
How did you get into marketing/communications?
I actually fell upon it, watching a US TV show called The Good Wife. I was drawn to a particular character named Eli Gold. A political comms strategist, I was around 18 at the time. I started doing some research and realised that it was PR. I then went straight to Amazon and bought a couple books on the topic. I always used to wonder, how news came about, how did it get to the public, who was behind it etc. And once I got a little more educated on the topic, I soon started to notice communication strategies in the news, whether TV, Radio, Digital or Print. That’s when I knew I wanted to be involved. I later enrolled at University on a CIPR accredited, Business & Public Relations degree. I started my PR agency, The Clout Group PR last year, and I’ve never looked back.
What are you most proud of in your career as a marketing/communications professional?
I remember my first client, she was a high profile influencer, who just lost her job during the Ryanair saga. I came up with a strategy to news jack the story and gain her publicity. The strategy worked amazingly well, she was featured in all the national and international news outlets such as The Sun, The Telegraph, Daily Mail, Metro, The Herald and trending in the U.K, France, US, Australia, New Zealand and many more places. That definitely was a proud moment for me. And kickstarted my career, as brands and celebs started knocking at the door.
How has marketing/communications helped the organisations you’ve worked for?
My communications strategies, have helped many SME’s and influencers gain the buzz, attention and awareness they need to reach the next level, raising their public profiles nationally and internationally.
What challenges have you overcome on your professional journey to where you are today?
Self doubt sometimes creeps up, when you’re your own boss. But I’ve learnt to overcome that and trust in ones ability. My mind used to be on overplay all the time, which can then fuel the what if this happens, what if that happens, what if I can’t help this client, etc. I knew I had to do something to keep my mind positive. So, I added running into the mix and I started to think and see clearer. If anything, I’ve become more confident. And if I feel confident, my clients will have confidence in me.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Of course. I’d say Just roll with it. No idea is a silly idea, if you have facts to back it up. Be creative, always think outside the box and always challenge yourself.
Where can we find you online?
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