Where are you based?
What job do you do?
Plume – Managing Director
How did you get into marketing/communications?
I started off as a web designer but as I got more into the practice I recognised marketing and sales theory as key skills to have in order to produce web designs that were both user-friendly and conversion orientated. I’m glad I focused on this early on as my skills in design have come on it leaps and bounds to the point where I’m in high demand and have an agency recognised for the look of the websites we produce. Websites are key to marketing but that’s not the only thing I deliver anymore.
A couple of years ago I decided to specialise, focusing on elearning, incorporating marketing and communications into my delivery for clients of every size. We now offer a full service focused on elearning, something no other agency in the UK is doing.
What are you most proud of in your career as a marketing/communications professional?
There wasn’t a particular moment per se, more of a revelation over time that my clients were looking to me for advice on their marketing strategy. I had gone from being a web designer in an oversaturated market to a specialist in a niche sector, dominating the market here in the UK.
I now have a team underneath me, but I still pride myself on knowing the ins and outs of marketing, sales and UI in the context of elearning.
How has marketing/communications helped the organisations you’ve worked for?
Clients spend tens of thousands of pounds building learning management systems and their content, only for it to be released into an oversaturated market. Many of my clients are experts in their industry, more often than not, they have very little experience with marketing and often find that the agencies or people they bring in to do their market struggle to wrap their head around the intricacies of online course marketing.
The most powerful moments have been where we’ve seen individuals triple their passive income just through effective online course marketing strategies. It’s extremely rewarding because these people are just like you and me; an entrepreneur with a vision.
What challenges have you overcome on your professional journey to where you are today?
Choosing to specialise in elearning was a HUGE risk. Yes, it absolutely paid off. But at the time we were stepping into unknown territory competing with large agencies that churn out elearning on their own systems. What we offer is something totally bespoke. We didn’t have a clue whether or not we’d survive, but I’m extremely glad I took the risk because now we’re competing with those heavyweights and supplying their potential customers who were turned off by the rigidity of their own systems.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Three things have really stuck with me and still ring true today:
1) Trust your gut
2) Take your time to hire the right people
3) Know your value; it’s always ok to turn down a project
Where can we find you online?
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