Where are you based?
What job do you do?
Gasway Services Ltd, Client Relationship Manager
How did you get into marketing/communications?
Working as a self-employed performer for nearly fifteen years, minding the promotional budget for myself and my troupe was crucial for the show to go on! Finding several on-trend and low-cost methods for experiential marketing, such as flashmobbing, and fully embracing social media gave us plenty of exposure.
Making the transition to the corporate world took that savvy versatility and developed it further still, working with the first generation of digital professionals to face the marketing challenges of the modern world.
What are you most proud of in your career as a marketing/communications professional?
Most recently a brand exercise ‘Warm Stories from the City’ for Gasway services featuring players and fans of Norwich City Football was particularly satisfying. It was one of those projects where the stars just seemed to align. Project planning went smoothly and our production partners Trett Films were exceptional, but the real value came from hearing the stories people had and spending time with them in a place that they loved. It was really very special.
The finished video still puts a bit of a lump in my throat! You can see it here: https://www.gasway.co.uk/news-media/gasway-presents-warm-stories-from-the-city/
How has marketing/communications helped the organisations you’ve worked for?
Clear, kind and courteous communication underpins every campaign I’ve ever worked on and remaining consistent in this message strengthens company culture.
What challenges have you overcome on your professional journey to where you are today?
Encouraging companies to step outside of their comfortable space and try some new approaches is always the trickiest challenge. It’s not of a case of ‘if it’s not broke, don’t fi it’ more ‘if you don’t try you’ll never know!’
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Be honest! The temptation can be to over exaggerate to create a sense of grandness, but people value truth more than anything and, if you are committed to being truthful, you have already mixed integrity into your message.
Where can we find you online?
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