Where are you based?
What job do you do?
Graphic Designer at Emma jayne creative
How did you get into marketing/communications?
I always knew I wanted to go into communications and design, so took the traditional route of studying Graphic Design at college and university, before landing my first job at an agency and learning the ropes.
What are you most proud of in your career as a marketing/communications professional?
I’m proud of how far I have developed, both as a person and as a creative, from taking my first agency role in 2005, through to celebrating the 3rd year of running my own business, Emma jayne creative. This last year has seen my business gain international clients from America to Australia, and I can’t wait to see what 2020 will bring!
How has marketing/communications helped the organisations you’ve worked for?
Marketing and communications are so important for all businesses. I have helped everyone from charities to startups and corporate clients – whatever stage they are at – to create a consistent brand image which naturally attracts their ideal clients. The right branding is more than just the design; it’s the tone of voice that you set across every single touch point your clients have with you. It can completely change the way your clients view your brand and level up your marketing materials from amateur to amazing!
What challenges have you overcome on your professional journey to where you are today?
Over the course of my career, I’ve faced obstacles, the same as anyone else; redundancy was a big one, but you just have to bounce back and keep on going. It ended up as a huge opportunity to move into the world of publishing and magazines, (from my previous role in an agency), so allowed me to gain a broader perspective on the communications industry in general. Deciding to start my own business after maternity was also a huge psychological hurdle – going from being the creative designer, to adding on the roles of administrator, sales, marketing, finance… and more, has been an education and a huge shift in mindset was required. It’s been hard work, but an amazing journey to be on.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Don’t give up! It’s tough out there, and competition can be fierce. Sometimes, getting that first break can be as much about timing as talent. I would absolutely recommend working within an agency to start with, rather than diving straight into freelance, as there will be so many industry tips and tricks which the senior creatives can guide you on. University was just the start, the real adventure starts now.
Where can we find you online?
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