Where are you based?
What job do you do?
Marketing Director and Consultant
How did you get into marketing/communications?
I actually studied medieval history at university, which is where I discovered my passion for writing. I set up a blog while studying, which was my first introduction to concepts like copywriting, SEO and building basic websites.
Upon graduating I then developed my own direct-to-consumer coffee business, which was a real baptism of fire when it came to learning how to build a brand and grow an e-commerce store. This was the point where I realised that I enjoyed marketing more than any other parts of running a business, which led me to pursue it as a career. I now work as a senior marketer in the technology industry, which allows me to combine my interest in building brands and digital products.
What are you most proud of in your career as a marketing/communications professional?
In the summer of 2019 I gave a conference talk about my work to over 1400 people on the Barbican Centre main stage, that was a real “pinch me” moment. Marketing can often be a vital, but behind the scenes role and it was amazing to be able to share what I do and the impact of my work with so many people from my industry.
How has marketing/communications helped the organisations you’ve worked for?
Apart from general brand building and increasing sales/revenues, I believe marketing is a key part of building a great employer brand and building amazing teams. The fight for top talent is only going to increase and companies that really invest in marketing themselves to the best candidates will be at a distinct competitive advantage.
What challenges have you overcome on your professional journey to where you are today?
Marketing professionals often find themselves in a situation where they have to advocate heavily for the value of their work and why it’s worth investing in X, Y, Z – be that new marketing technologies or an increased media budget. This is often a key challenge in organisations that don’t really “get” marketing, or have been burned in the past with poorly thought-out/implemented marketing strategies.
I’ve had to learn how to back up my arguments with clear reasoning and data, alongside developing key negotiation and influencing skills.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Be hungry to learn and ask lots of questions, curiosity is something I look for when hiring at any level. Also, don’t be afraid to challenge the status quo and speak up if you have a new idea or a better way of doing things.
Where can we find you online?
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