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Where are you based?
Cardiff, UK

What job do you do?
I currently work as Digital Marketer for the Online Healthcare Course provider Diploma MSc

How did you get into marketing/communications?
My interest was initially ignited as early as 7 years old. My elder brother and I used to sell unwanted household items and plants to people in the village for a children’s charity – I think some of the items my Mum still needed – my brother used to haggle and I would smile and wave. My interest then took flight and my parents quit their jobs to start an Organic Skin Care company in West Wales. I took the reigns of their digital marketing and soon became consumed with identifying the best way to communicate their green and ethical values to the mothers market.

What are you most proud of in your career as a marketing/communications professional?
Easily when I worked for Google. During my second year of University I was approached on LinkedIn by a recruiter looking for ‘Consultants in my area’. I had been doing freelance digital marketing work at the time to keep myself fed so I somewhat felt relevant, until their mentioned the ‘Google’ word and I was convinced it was spam. Luckily a course mate talked me into meeting them. 3 months later I am consulting new and SME businesses in South Wales on SEO, Social media and analytics. At 19, I was the youngest on the team and it was easily the most motivating and exciting time of my life so far.

How has marketing/communications helped the organisations you’ve worked for?
For me Marketing and Communications has been most valuable in what I like to call ‘Ethics Marketing’. We talk a lot about millennials and GenZ’s and rightfully so. They are the first generation to put thriving ahead of surviving. They want to purchase with cause, live with cause and impact from day one. Using marketing and communications to deliver your values – from being carbon neutral, to vegan, to ethically sourced – young people love an ethical purchase they can talk, tweet and instagram about. Every business I’ve worked with including a personal fitness coach, to a make-up brand to a skin care brand I have always started by asking their values first.

What challenges have you overcome on your professional journey to where you are today?
I’ve overcome two main challenges so far. First, the challenge of age. I’ve constantly battled against the age vs experience assumption that years directly impacts experience. It means very little to me. You could have a 14 year old selling second hand clothes on eBay or an 18 year old starting a drinks company. Everyone starts at different stages, learns more and makes more mistake at different stages. Age does not define this.

The second challenge is management. I’ve spoken to so many young professionals my age and I speak for many on this: Corporations do not understand young people. Enough said. We get over complicated constantly despite the fact that most people under 30 just want to live with cause, we are united by wanting to actually leave some part of ourselves, some kind of impact behind to influence others. Micro-management does not give that, financial benefits does not give that, and bloody beanbags do not give that. I used to find myself having to go outside of work to find opportunities where I feel empowered, trusted and equipped to make a difference.

Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Yes, and I like to deliver these things in threes:

1) Don’t be yourself – Be more like the person you want to be
2) Try Everything – if you think you might like something, try it, make it happen, if its awful leave it behind. Know that when you’re on your death bed, there was nothing you did not try.
3) Keep Learning – find an employer who encourages CPD, keep reading, don’t led University be the end of learning. Your brain is like a muscle, work it out.

Where can we find you online?           

https://www.linkedin.com/in/aled-nelmes/

@AledNelmes

https://www.diploma-msc.com/

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