Engaging with customers is a great way to create an emotional bond with your brand. Engaged customers are more likely to demonstrate loyalty with your business too. But how do you create this ongoing interaction with your customer? Look no further, we’ve got 5 top tips to help you engage with your audience!
Your best marketing resource is doing an excellent job supporting your clients. Showcase your best work in case studies too – clients are much more receptive to hearing about your other customers than listening to a sales pitch.
Build a community
Engage with your customers. Celebrate your customer’s successes and recognise their work. Everyone loves appreciation and they’ll be more likely to share this content on their own social media channels too. Try featuring them in your blog (like Branswer’s They Do Comms campaign!) or in your newsletter to reward loyalty.
One way to inspire people is to share your brand’s vision. Sharing your vision of where you’d like to be in the future and what that future looks like creates rapport. This will allow your customers to see how you will play an important role in that future. Another way to inspire is to make your brand an agent of social impact.
Keep them entertained
Another great opportunity to engage your customers is to keep them entertained! Give them content they’re interested in. What do they care about? And what’s related to your brand? This helps you build rapport by sharing your similar interests. Make your comms easy to read and don’t ask them to do more than one thing – keep it short and sweet.
Keep the conversation going
Don’t just leave the conversation once you’ve started it, the work has just begun when you’ve posted your blog. Post it on social media and get your customers to comment and share. Find out what they’ve thought about it and ask them what they’d like to learn more about. This will help you to write content that’s relevant to your audience. Keeping the conversation going will also help you develop an excellent rapport with your clients, ensuring that they keep coming to you!
So there you have it, 5 tips to engage with your customers. Want some help planning your content? Read our post about creating a content plan for your business.