Select Page

So how do we help you communicate better? All our content writing tools analyse your communications so they showcase your brand’s values. Our tool is split into two parts, tone analysis and readability analysis. This blog will focus on the readability function, giving you the lowdown on different aspects of readability to help you make the most out of this easy to use, yet excellent feature.

As you can see from the image above, our readability analysis is split into six parts. Some of these are pretty self-explanatory such as paragraph length, but others, like Flesch reading score, passive voice and acronyms, need a bit more explanation.

You can also see on the image, each aspect has either a yellow exclamation mark or a green tick. Yellow indicates that more could be done to improve it’s readability, whilst green means you’ve met the criteria.

Our tool provides simple, understandable feedback to improve your readability. We want to be aiming for a clean sweep of green ticks to make sure you get the most from your readability tool, but our analysis will certainly point you in the right direction.

Flesch reading score

The lower your score, the more difficult the text is to read. The Flesch readability score measures the average length of your sentences through the number of words and the average number of syllables per word. Text with a very high Flesch reading ease score is straightforward and easy to read, with short sentences and no words of more than two syllables.

According to, a reading ease score of 60-70 is considered acceptable, whilst 100 is easily understandable. The reading score on the piece I’ve used as you can see is 51.71, recommending I use fewer syllables and shorter sentences, which means it could be more readable. However, it’s important to remember your audience and what your content is suited to. The Flesch reading score is a good guide to follow, but it certainly isn’t the be all and end all.

Passive Voice

Another part of our readability tool is analysing your passive voice. Like Flesch reading score you want to be aiming for as high a score as possible, but in this case, you want to avoid using your passive voice where possible. By no means is it incorrect, sometimes it is handy to use, but the more use of an active voice in writing, the stronger it becomes. An active voice is stronger and more direct, whereas a passive voice is acted upon by some other performer of the verb.

For example, an active voice would be “I made a cup of tea,” Subject + verb + optional object. Passive however would be “the cup of tea was made by me.” Even though I made the tea, I am no longer the grammatical subject. The active voice therefore is stronger, making it more understandable for the reader, ultimately making it more readable. Our readability tool will help to guide you in the right direction.


Our tool also checks for acronyms, which you want to avoid, making sure your content is easy to read. Acronyms are becoming more commonly used in this digital age, but this comes with understood knowledge of what the acronym stands for, otherwise to some it could seem a different language. Take BTW for example (by the way). Whilst it may seem easier to use btw, writing the acronym out in its full form makes it easier to read, which is what we’re aiming for here. Our tool will check for any acronyms in your text and you will see the lovely sight of a green tick if our tool doesn’t detect any.

Alongside these aspects that may seem more complex on the face of it, we also analyse more simpler, easy to understand aspects of readability. These include paragraph and sentence lengths, as well as checking for consecutive sentences.

Paragraph length 

Take the piece I’ve used on our copywriting tool, you will see my feedback on my paragraph length that they are easy to read because they’re under 150 words. This is how we analyse paragraph length based on the amount of words. Ideally, you want to be aiming for that in your writing, but our tool is a handy way of gauging your piece’s initial readability, so you can go back and edit to polish up on certain areas such as this.

Sentence length

My sentence length feedback indicates more work needs doing as you can see on the image below. 5 of my sentences are over 20 words long, but that’s the beauty of the feedback. It gives you a clear figure of what affects readability, allowing you to adjust where necessary. It may seem basic but that’s the beauty of it, simplicity is key.

Consecutive sentences

My consecutive sentence feedback is also given the green tick as fewer than three consecutive sentences start with the same words, creating variety and interest. This is an important aspect to focus on, especially when it comes to paragraphs. It may appear more obvious if every paragraph started with ‘this’ for example and withdraws away from the actual content of your piece. The same can be said of the sentences within paragraphs, which is what this tool is primarily looking for, but it’s something worth bearing in mind.



Hopefully this blog has given you a flavour of how we help you make the most of our readability tool. Six simple checks can help you maximise your content!