Where are you Based?
London/ Los Angeles
Where do you work and what job do you do?
Executive Director EpegaMedia
How did you get into marketing/communications?
I graduated with a degree from the Annenberg School of Communications and Journalism at the University of Southern California in Los Angeles and started my career working firstly as an intern for Michael Levine of Levine Communications in Beverly Hills as part of the final year of my course. Following that, my first job working in London was as PR Assistant under the direction of one of the UK’s most powerful players in Publicity Alan Edwards of the Outside Organisation (the company was then called Poole Edwards). His clients included people like David Beckham, the Spice Girls, Naomi Campbell, and the late David Bowie.
I was very lucky and the timing was right as this really gave me the kick-start that I needed. From there I went on to work at MTV Europe, Universal Music, Sony Music, and Turner Broadcasting also working with a number of brands and talent. I now work on a number of projects/campaigns and with talent via my company EpegaMedia.
What are you most proud of in your career as a marketing/communications professional?
I am very proud to have had the experience to learn, to grow and to flourish from people who came before me and then being able to pass on my experience and give opportunities to others I have come across just coming into the business. On the fun side, getting to experience events like the Academy Awards and the Brits with clients has been a revelation. I am most proud though and indeed very grateful to have been given the opportunity by legendary PR Connie Filippello to work as a Publicist in the late George Michael’s press office, something I will always treasure.
How has marketing/communications helped the organisations you’ve worked for?
When you see that your work and communications strategy has made a difference and created an impact on the business, or has created ample possibilities for talent and brands that you are working with, then you know that you have made a positive and solid contribution.
What challenges have you overcome on your professional journey to where you are today?
Preconceived ideas about one’s capabilities, simply by the way one looks as unfortunately the PR industry in the UK still has an issue with diversity. This is slowly changing and voices are thankfully being heard. You simply have to focus on your goals and keep moving forward, as there are really vast opportunities to shine. I am thankful that I have been able to build up long-lasting business and personal relationships in the industry and through this, I have had outstanding support and encouragement which I have been very grateful for and do not take for granted.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Network! Network! Network! Attend industry talks, special events, seminars, take extra courses, join specialist groups/associations like CIPR in the UK. The more people you meet the more opportunities you will create – be brave! Don’t pass up the opportunity to work as an intern, that was my entry into the business. Challenge yourself.
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