Where are you based?
Where do you work and what job do you do?
I am a content writer and digital marketing specialist at Enterprise League.
How did you get into marketing/communications?
I got a bachelor’s Radiologic technologist degree and worked about 4 years in the field. From the start, I felt like that wasn’t my calling, because all my life I’ve been connected with computers and the internet. I even struggled at the time and could not take the pressure of learning the diagnosis of patients. So I decided it was time for a change. My best friend from high school worked as an SEO specialist in a company and told me about a new opening for creative content writers. She knew that I was creative and loved writing, so I gave it a shot. From 10 other candidates I got in and for the first time in my life, I loved my job!
What are you most proud of in your career as a marketing/communications professional?
Well, it was my second month as a Content Creator and I got a call that made me really happy – I got my first promotion and pay-rise. It wasn’t so much about the money, as it was about my success and development in just a short period of time. It made me more motivated to work harder and learn new things even at off-hours.
How has marketing/communications helped the organisations you’ve worked for?
Content is king, especially in the digital marketing world. You’ve heard this before a thousand times, but it is the truth. That’s why I’ve found a way in an interesting and informative way to inform our potential clients with valuable information that may change their careers for the better. Additionally, to create a bigger outreach for our brand, I research and integrate keywords that will create fantastic SEO results on search engines like Google and Bing. Finally, to make all articles unique, I also created unique vectors that add more value for future link building.
What challenges have you overcome on your professional journey to where you are today?
Every new beginning is tough, especially when entering into a field that you have no experience in. But, if you feel excited every morning to go to work, and give your 100% there, any challenge that may come in your way will be easy to overcome. Another thing that grinds my gears is the moment when you stop learning new stuff at work. After all, success comes with innovation and trying different methods until you reach your goals. However, I can always learn new methods from home with personal projects that give me an insight into methods that give actual results in digital marketing.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
If you do not have a diploma in marketing or communications, do not let that stop you from achieving your dreams. Digital marketing requires creativity and a learning curve accessible to everybody. Step-by-step you will get there. Let your creativity guide your career. You will reach a level that you thought impossible before.
Finally, where can we find you online?
Feeling inspired? Why not check out another story!