Where are you based?
What job do you do?
How did you get into marketing/communications?
At 20, I was interested in pursuing a career as a TV presenter, so that is why I originally moved to London, it wasn’t to work in fashion. However, I had a strong desire to pursue my own path in life and wanted to avoid climbing a corporate ladder. So I started my first company back in 2012, after coming back from a presenting gig to the US West Coast which is Critics Clothing-a retail brand.
Although I launched Critics Clothing in late 2012, it wasn’t really until 2014 that it became popularised and became a private equity backed start-up. From that, I built my second company BEYOUROWN, a digital media and content company with the aim to help entrepreneurs navigate their way through their business journeys.
BEYOUROWN and BEYOUROWN MAN are digital media & news companies dedicated to inspiring entrepreneurs and business leaders. Led by myself as the founder, CEO & contributing editor.The rapid growth & evolution is down to continuously delivering a fresh perspective from a wide community of the most affluential, influential and entrepreneurial game-changing entrepreneurs of today.
What are you most proud of in your career as a marketing/communications professional?
I am truly dedicated to evolving my brand and team and have developed an unconventional approach to business by enjoying life to the fullest and making business enjoyable for myself and whoever I work with. As I continue to be involved in every aspect of Critics Clothing, BEYOUROWN and BEYOUROWN MAN, I love to meet other inspiring entrepreneurs out there on a mission to also succeed in doing what they love, and I remain passionate about passing on my entrepreneurial skills that I have learned along the way.
How has marketing/communications helped the organisations you’ve worked for?
We really love supporting and championing women as much as possible and this is why I personally think both of the BEYOUROWN and BEYOUROWN MAN platforms do so well. Both platforms are deisgned for entrepreneurs doing a variety of different things because we feel it is important to highlight all men and women in all career fields. By building a solid community and great brand following ourselves, we are helping our brands, clients and companies we work with to expand their own community, build an additional audience and form a strong relationship with them through us. It has also pushed traffic towards their websites, promoted their products and services and gained them new clients.
What challenges have you overcome on your professional journey to where you are today?
Taking it back to 2014, knowing what direction I personally wanted to take Critics Clothing in as a retail brand was an obstacle I was once met with. It was a question of whether I was to turn it into a mainstream clothing brand or to streamline an elusive brand with less availability to the mass market. Ultimately, for me, a great deal of emphasis has always been on developing a brand that our audience can connect and resonate with through brand DNA, ethos and storytelling, combined with an elaborate focus on providing quality rather than quantity.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Always find time to expand your knowledge, constantly read new books, attend conferences and spend time around other key marketing leaders that you think you you can learn from.
While you’re here, why not read another inspiring story?