Where are you based?
What job do you do?
How did you get into marketing/communications?
I started at Kaizen as a Digital PR Intern straight after University (where I read English). Working for a startup – we were only a team of 9 back then – allowed me to experiment with different opportunities, and I volunteered as much as possible to work with different areas of the business. I began to manage the social media channels and helped out with the organisation of our first company event for external guests. Gradually, my role became more and more marketing-based, purely through the flexibility of the company and my own eagerness to gain as much experience as possible.
What are you most proud of in your career as a marketing/communications professional?
One task I took on was managing our awards entries, and with no budget, I entered some huge schemes last year. In 2018, Kaizen was listed as one of the Top 50 Fastest Growing Tech Companies in the UK, and was also named ‘Content Marketing Agency of the Year’ by The Drum. More recently, I came across the Federation of Small Business’ Awards Scheme, which supports independent companies across the country. This was the first awards ceremony that I actually attended, and our CEO, Pete, won the Entrepreneur of the Year! Seeing my research and work pay off to benefit the company with a great award win was a fantastic feeling.
How has marketing/communications helped the organisations you’ve worked for?
As a content marketing agency, we’re used to delivering the highest level of growth marketing to our clients, who range from small independent businesses to the likes of lastminute.com, TUI, Npower, and many other industry-leading brands. However, putting the time and effort into marketing ourselves has allowed us to establish our own voice within a competitive field. As an agency, we stand out through our unique company structure, but our marketing strategy has enabled us to create our own brand profile and share our knowledge with both clients and competitors.
For instance, we now run affordable training sessions for external guests in digital PR, run by our CEO himself, to give more opportunity to smaller brands and beginner PR professionals to access and succeed in the industry. We are also hosting a free, non-profit Digital PR meet-up, for people entering and existing in the industry to have a chance to network and hear from expert speakers in the field.
What challenges have you overcome on your professional journey to where you are today?
Imposter Syndrome. I’m extremely ambitious and high-achieving as a person – qualities that as a female I often felt were misconstrued as ugly, arrogant tendencies. However, like all people with imposter syndrome, I struggle to accept my best as good enough and tend to feel like an underlying sense of failure or at least dissatisfaction. I’m fortunate to work for an extremely supportive and understanding company, who has helped me separate myself from my work. For instance, if I don’t achieve five pieces of coverage for a client, it doesn’t mean that I’m a useless person who can never do anything right, it means it was a slow news day. It’s a hard lesson to learn, and even harder to maintain, but I do think it is imperative to achieving a work-life balance.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Be constantly on the look-out for opportunities to market your brand. Proactivity is key to success, and as marketing is such a broad industry, there will always be a new potential channel to explore.
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