Where are you based?
What job do you do?
Freelance Marketing and PR
How did you get into marketing/communications?
I ‘fell’ into Marketing during my first post-graduate job in Financial Services. After a year or so in sales the company I was working for asked me if I’d like to move into a marketing role, which I did. I was lucky enough to be supported by them and a subsequent employer through my professional CIM qualifications and I’ve now been Chartered for 15 years. I picked up PR as part of my last corporate role, which I left 6 years ago to go freelance.
What are you most proud of in your career as a marketing/communications professional?
I have been able to be part of some incredible projects. In my last corporate role, I managed the communication of the death of ‘The Last Fighting Tommy’, something which I was very proud to do for him. I was involved in the creation and publishing of a book of Centenarians’ life stories; and in my current freelance life, I have been involved in the organisation and running of a charity walk which is now in its third year.
How has marketing/communications helped the organisations you’ve worked for?
In financial services, marketing has long been an accepted skill. Social care companies (of which my last corporate employer was one) have embraced the discipline more slowly, but as the need for private income increases, they are seeing the need and benefits of regular awareness building. Similarly, several hospitality companies which I work within a freelance capacity are beginning to see the benefits of an organised communications strategy which gives them year-round bookings.
What challenges have you overcome on your professional journey to where you are today?
Several redundancies, not uncommon in financial services during the late 1990s/early 2000s; overcoming the perception that marketing was the ‘coloring in department’ with no real value (in fact we were just an overhead); and of course, the inevitable challenge of balancing and returning to my career after the birth of my children.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Befriend someone with a financial brain so that you can talk about the figures and stats behind what you are doing. Keep abreast of the latest developments, but don’t feel that you have to use them all. And finally, get your CIM/CIPR qualifications – they are really useful.
Finally, where can we find you online?
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