Where are you based?
What job do you do?
Digital PR & Outreach Executive
How did you get into marketing/communications?
On a whim really. I studied PR at university because it sounded like fun, but I really didn’t know what I wanted to do with my career. I decided that in 2nd year, I needed to get some more experience. Which is when I contacted my now-employer Tecmark, who offered me a 1 day a week internship doing digital PR (they’re a digital marketing agency). It went really, really well and resulted in them offering me a full-time position ready for when I graduated after interning them for just shy of 9 months.
What are you most proud of in your career as a marketing/communications professional?
How much I’ve learned and my ability to embrace to grow and develop. I make it no secret that my first campaign as a full-time PR executive wasn’t great, but all failures teach us something and I learned so much from it. Since then, I’ve had such a passion and drive to succeed in what I do, I’ve learned how to channel my creativity and have also picked up some pretty valuable skills. All of which has contributed to me now being able to manage and run with multiple campaigns, all doing really well and achieving top-tier coverage.
At the grand old age of 21, I have to say that’s not bad – and it’s something I’m really proud of!
How has marketing/communications helped the organisations you’ve worked for?
I’m very digitally inclined and driven by those kinds of results. Since working on one campaign which I have complete control over, I’ve gained them bountiful of coverage in online and offline publications such as the BBC, ITV, The Sun, The Mail, The Daily Star, The Express. The Huffpost, The Metro and even some pretty cool ones like the LadBible! Perhaps my proudest campaign I’m involved in though is one where it’s been a collective effort from my team and that’s for a well-known retailer. Their organic traffic increased by 320% since working with us, and their store pages generate more than 5.1 million visits, from 3.7 million users. While their competitors crumble around them, they continue to thrive.
What challenges have you overcome on your professional journey to where you are today?
Definitely having the boldness to get up and do it was a big challenge I faced. I moved away from home aged 18 to go to university, and from there I moved to Manchester to work completely on my own. I’ve had to grow up quite quickly and that was definitely a challenge, but one I feel I’ve really embraced.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
I can’t recommend enough building a personal brand for yourself, it’s what got me noticed. My website, www.jessicapardoe.com and the way in which I present myself on not only that but also across my various social media channels, has really helped me along in this industry. There are loads of people who do what we do, so you need to stand out. I find having a blog has helped me to meet loads of new and exciting people, including the Managing Directors of some pretty big agencies. Plus, people have something to associate me with as a working professional, and that always helps!
While you’re here, why not read another inspiring story?