Where are you based?
What job do you do?
Ethical Marketing and Branding for health companies
How did you get into marketing/communications?
Having worked in branding, design and marketing my entire corporate career I then left and went free range in 2013. Launching Thrive Health & Nutrition Magazine. I built up the Thrive brand and then began to apply my digital marketing knowledge to help ethical, healthy brands grow their audience online – via social media, digital marketing and branding.
What are you most proud of in your career as a marketing/communications professional?
Proud winners of the Bierkeller BEST DIGITAL MARKETING Company 2018.
We work with amazing healthy, ethical brands to change the future of food.
New Ethical Entrepreneurs podcast launching in January 2019.
How has marketing/communications helped the organizations you’ve worked for?
We’ve worked some amazing brands since 2013, from newly launched companies to some of the biggest health brands on the market. We’ve helped them to find their niche, grow their audience, and create an ethical brand that has a loyal following of fans and customers.
What challenges have you overcome on your professional journey to where you are today?
If you are self-financing your business, know where your finances will come from for the first year at least. Be prepared to put in the long hours up front too and when you get tired rest – don’t quit – just rest!
Also, be open enough to share, but guarded enough with your ideas to be first out of the gates with an idea. You have to learn to pivot too, if an idea doesn’t work the first time, tweak, change and try again in a slightly different way. It’s easy to pivot as an SME.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
1 – Don’t think that you can do it all yourself, this inhibits growth. I did this and learned the hard way. Find your supporters and lean on them, but help them to grow too.
2 – Learn about marketing! If you have an amazing product but just don’t know how to get it out there then you’re going to be relying on luck! Or get in touch and I’ll help you to find your tribe.
3 – ‘Skate to where the puck will be’ This piece of advice has always stuck with me. To be successful as an entrepreneur you need to be able to fail fast and change and pivot quickly too. Know your industry like the back of your hand and if you see an opportunity then create your product, course, business-focused around that.
Psst! You know we have launched, right? Find out more and join our tribe by signing up today!