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A content plan is almost like the bread and butter of any modern business. As the saying goes, every business is now a media business. If you’re not producing content for your consumer and keeping them engaged with what you are offering, longevity is not going to be on the cards you’re dealt.

A content plan allows you to (surprise, surprise) plan out your content! From Blogs and social media posts to email campaigns, and other things such as press releases, creating a plan for it all means you and your team can sit on the exact same page and have a sense of direction. It also gives you a unique, almost birds-eye view, of your content for the next X amount of months. Its one less thing you have to worry about.


But, how do you write a content plan?


Usually a content plan is written as part of an overarching Content Marketing Strategy for your business (which itself can be included in a business plan), but a content plan is also a useful tool to have on the desk in its own right

1 ) When you come to writing the content plan, the simplest method is to first sit down either on your own, with or without your team, and idea-storm content. Its a good idea to look at what you already have content wise and think about what further content your consumer needs, and wants to see.

2 ) Then, you need to whittle down the ideas to the ones that are most viable and obtainable within your situation.This stage is a good space to identify what content ideas can be aligned with external events and national dates that are already in your calendar — you wouldn’t publish a Christmas article in the middle of June, because it’s not relevant (most of the time) and frankly nobody would care about Christmas at that time of year. Carefully think about the timing of your content and when its best to publish. You want to make as much noise as possible with every blog and tweet, so don’t dull your noise by competing with something that is uncomeatable.

3 ) Then the next stage is to place the planned content, either on a wall calendar or in a large desk diary, something physical so you have a hard copy of it, just in case the technology fails us, as it often does. A copy of the plan can then be imported into the digital world, through platforms such as Asana, which offers features such as team-sharing calendars, making it accessible to the whole team.

Although the given method is a simple and straightforward one, it’s not the only one. There are a multitude of ways to achieve the same results so it’s about finding a way that works best for you and your team. So don’t be afraid to get creative.

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