Where are you based?
What job do you do?
How did you get into marketing/communications?
My interest in marketing was triggered by my parent’s successful ceramics business. Run from their Cheshire cottage, the family business grew to supply the highly regarded John Lewis. Dabbling in the worlds of fine art and equestrianism, I gained a formal marketing qualification via The Chartered Institute of Marketing in 2007 and never looked back!
What are you most proud of in your career as a marketing/communications professional?
Launching my own business in 2017 has made me immensely proud. I became a mother in 2015 and lost my father within a few days so it has been a roller coaster period of my life. These events cemented my desire to make a change in my life and Pulman PR was born!
I was incredibly daunted by the risk as the main earner for the family – but I took the plunge and its paid off. My quality of life is improved beyond my wildest dreams and I’m happier than I’ve ever been.
How has marketing/communications helped the organisations you’ve worked for?
Social media has been the biggy I think – in the last 10 years, many companies have simply not exploited social as a route to market – with my help this has been turned around. PR, of course, goes hand in hand with social and well-placed articles shared multiple times across social media can reach far beyond any traditional marketing channels.
I worked with Cheshire East to deliver a number of digital marketing workshops – designed to up-skill SMEs to work more effectively with digital marketing and optimise their return.
What challenges have you overcome on your professional journey to where you are today?
My journey has been varied! In my teens, I was fully committed to becoming a horse riding instructor and didn’t go to university. Thankfully the call of marketing was stronger and I put myself through CIM qualifications at night classes while working full time. Redundancies have seen me juggling part-time jobs to keep a roof over my head as well as personal challenges in the form of illness of myself and my close family.
Financial struggles have given me a powerful work ethic and desire to succeed as well as a strong perfectionist streak.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Gain experience wherever you can. Go to every talk, clinic, workshop available and take meticulous notes.
Do not be afraid to stick your neck out if you believe your idea is best – and stand by that idea!