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Where are you based?
Leeds

What job do you do?
Virtual Assistant

How did you get into marketing/communications?
I studied American Literature with Creative Writing at university and after graduation took a job as a PA to the CEO in local government. Much of the role was communication, both written and verbal, with the council’s numerous and varied stakeholders: local residents, Members of Parliament, media, businesses and organisations.

I took some time out of my career to travel, which is when I began a personal blog to document my adventures, share my experience of travelling as a solo female and to inspire other first-time solo travellers to make the leap. It was at this point I married my love of writing with a creative outlet that meant I could communicate with a wide audience. Once back home in the UK I created my own virtual assistant business that focuses on helping busy business owners with their to-do lists. Much of what they struggle to find time for is creative content, so I ghost write blogs and newsletters for many of my clients.

What are you most proud of in your career as a marketing/communications professional?
I’m proud of starting my own business, Smash Your To Do List. After spending almost six years travelling, I feared that employers wouldn’t value my CV as I had been away from the typical 9 – 5. So, boosted by my years of blogging experience, I forged on to establish my own business and create my own opportunities.

How has marketing/communications helped the organisations you’ve worked for?
I was proud to recently accompany a client of mine to the Northern Blog Awards 2018 where they won an award for their content creation. I am responsible for managing their blog that publishes several interview posts, guest blogs and posts written by my client each month. It’s wonderful to see their content be recognised in an industry award and I’m delighted that my contribution has helped achieve this.

What challenges have you overcome on your professional journey to where you are today?
I don’t have an agency background so everything I’ve learned has been self-taught. I’ve spent a lot of time researching what makes an effective blog and other forms of online content. It gives me great pleasure to support businesses to execute their marketing strategies and share their message with their audience.

Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Never forget who your audience is. With so many messages clamouring to be heard, especially online and on social media, it can feel like a challenge to get through. Remember who you are creating content for and speak directly to them.

Lastly, where can we find you online?
LinkedIn,  Website, Instagram

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