Where are you based?
What job do you do?
Head of Content
How did you get into marketing/communications?
At university I got heavily involved in music and media. I did things on radio, put on shows, and published a lot of articles. Without even thinking about it, this got me ample experience in marketing and communications. I continued this work as a freelancer for two years after graduating before I decided on a career change. (I wanted to enjoy music again!)
I looked at what I was good at, and what I enjoyed doing. Social media and copy-writing were two things that stuck out, so when a copy-writing job came up in the marketing team of a social media analytics company, that was my calling to try something new!
What are you most proud of in your career as a marketing/communications professional?
In general, my ability to pivot to meet new challenges. I’ve done various bits of work for bigger brands such as Google and BBC, but I love the rush of a startup environment. Sometimes, this involves totally uprooting what you thought you knew about a company in order to position them in a different direction. It’s not always easy, and mistakes will be made along the way, but it’s a big, rewarding jigsaw puzzle. Having a creative input in something bigger than your role/department is always something I enjoy being a part of.
How has marketing/communications helped the organisations you’ve worked for?
To put it very bluntly, we’ve been responsible for kicking off some of the company’s biggest deals.
On a bigger level, one of the things I’m most proud of doing as a team is our work on shifting wider marketplace perception of our brand in the eyes of our audience. It’s not an overnight thing, but if you’re dedicated and consistent it will help move the type of enquiries and conversations you have towards where you want to go.
What challenges have you overcome on your professional journey to where you are today?
I didn’t have a formal marketing education and background. This meant that I had taught myself a lot of skills for what I needed them for, but when I got into a full time role I needed to learn a few of the basics, fast.
A bigger, more gradual learning was how to apply my skills commercially, and understand where they can add more value for the wider organisation. As a broad skill, this is probably one of the best assets a young marketer can learn as it allows them to be themselves while simultaneously advancing their career.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
I need people with ideas and motivation, not people who wait for my permission to bring things to the table. Yet I always have people telling me they “really want a career in marketing” when asking about roles. They may have good degrees, or have been working in a non-marketing role for a while, but can’t point directly to any marketing they have done.
Marketing is the easiest industry to get experience in. Ever made a Facebook page, raised money for charity, or put together a poster? Congratulations, you have marketing experience! It doesn’t have to be a giant campaign with a massive budget, it can just have a bit of creativity, strategic thinking, or a simple bit of get up and go. What did you want to achieve, what were the results, and what did you learn? We can have a great conversation about that.
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