Where are you based?
What job do you do?
Managing Director / Marketing
How did you get into marketing/communications?
I have created my company that manufactures 2 healthy food brands: one for ice cream and one for vegan, sugar free balls. Owning a small company, I have to wear a lot of hats and the marketing role takes about half of my time.
What are you most proud of in your career as a marketing/communications professional?
We have built two brands in a relatively short time, exporting internationally and the new one ‘nouri’ healthy balls only a few months after its launch, has been awarded the prestigious SIAL INNOVATION Selection 2018 in Paris and can be found in the mini bars of some of the top hotels in the world, alongside other popular treats. This is mainly due to the strong communication plan we have put in place to get in touch with the potential clients and then maintain that relationship through social media.
How has marketing/communications helped the organisations you’ve worked for?
It is such a powerful tool, as it allows us to stay in touch with clients daily. We engage a lot with our fans and customers by posting regular content on Instagram and Twitter – both product related and educational about the ingredients, for example. We use the highest quality cocoa beans, cocoa butter and hazelnuts and would like to raise awareness amongst our audience about the difference the top ingredients make in the finished product.
Marketing through social media is extremely important for us, as it allows us to communicate with our clients directly, reply to concerns and receive immediate feedback. Furthermore, it is a great channel to also ask questions to our most loyal audience and hear their opinion about any ideas we are trying out.
What challenges have you overcome on your professional journey to where you are today?
Building two brands from scratch is a real challenge, that you have to approach in a very structured and persistent way. The challenge at the beginning of getting noticed and remembered by clients is the main one. Then, it becomes more of being different and offering new and intriguing content on ongoing basis, while staying relevant and ‘on brand’. The next one I expect for us is reinventing the brand image to keep it exciting, while staying true to its core principles.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Social media can be so addictive that easily you might find yourself carried away perfecting a picture or the font of a post with some new cool app. Do not lose track of your agenda and the daily goals: what are your tasks for the day and how much time you have allocated. Try to stick to a plan and timeframe.