Where are you based?
What job do you do?
I am a student, shift manager at a restaurant and most importantly an events and communication intern at Branswer!
How did you get into marketing/communications?
I was introduced to the world of marketing through my undergraduate degree in Events Management, I quickly learnt that marketing your event or business correctly and communicating well with delegates are some of the most important factors in the events world.
Although my passion isn’t within marketing itself I realise that it’s an extremely important aspect of what I want to do and how I am going to be successful. Therefore, I’ve made sure to really engage with the integrated marketing communications aspect of my degree – covering subjects such as digital and social media marketing, niche marketing, branding, etc. etc. etc. and I have even dabbled in creative marketing by vlogging the Leeds “Christkindlemarket” and critiquing its marketing strategy and how well the organisers communicate with their attendees.
I’m currently on an industry year interning as a communications and events intern with Branswer, learning and utilising my skills by being out there in the world of marketing and communications.
What are you most proud of in your career as a marketing/communications professional?
My proudest achievement to date is most recently when I was appointed event manager in order to plan an event and raise funds for the Harrogate based charity Dementia Forward.
I initially led a group of 6 in conceiving an idea, raising funds and gathering sponsorship in order to put on a successful event. One of the challenges we faced was marketing and communicating with our attendees due to having chosen a niche market that was only contactable online.
After some false starts and a lot of idea changes I managed to keep my group motivated and determined and we delivered a great marketing campaign and an equally great event that exceeded our expectations and more importantly raised funds and awareness in younger generations about the impact of dementia.
Reaching our primary audience wouldn’t have been possible without social media and digital marketing.
How has marketing/communications helped the organisations you’ve worked for?
It’s helped them to not only develop a more personal and constant relationship with their consumers but also source sponsorship, volunteers and other resources.
What challenges have you overcome on your professional journey to where you are today?
I like to think that there are two types of people in events; planners and creatives. Whilst both are as equally important, I often fall into the first category and find myself less concerned with the content of my event and more interested with the logistics and working behind the scenes to make sure all the details are in place, although, I do still have some communication with delegates in the form of creating and sending schedules, manuals, briefs and invitations I often lack the same enthusiasm when it comes to thinking of creative content for my marketing campaigns or what activities the event should actually involve.
However, as I previously said I’ve made sure that I continuously engage with all things marketing, even if at times I’m a bit bored or feel out of my comfort zone, because I know marketing and communications is something I have the potential to be great at and it is extremely important to my professional life.
Finally, where can we find you online?
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