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This months Leeds Lean Meet Up witnessed the creation of a fictitious dress hire service aptly named Dress It Up!

Serving as the male suit hire counterpart for, Dress It Up! comes to the rescue of women who want to look and feel fabulous whilst also being sustainable. The Idea was crowd sourced after identifying that there was a gap in the market and a need for a service which reduced the amount of stress women in particular face when it comes to hiring dresses for special events and occasions.

In addition it was also noted that the service would be far more cost effective, sustainable and environmentally friendly as the garments would be re-used as opposed to being worn and then put away. The overarching vision for the business was to ’empower women to look and feel the best that they can at every occasion’ with the mission to provide women with ‘quality, reliable and sustainable occasion wear.’

Focusing the target aim mainly at women age 30-60 whom were in the business world, the group identified that this age bracket and persona were the ones whom are the most restricted in term of variety in what they can wear .

Dress It Up! would communicate to their audiences via social media channels such as Facebook, Twitter, Instagram as well as via more formal channels such as LinkedIn .

Becoming the 5th meet up, Brasnwer would like to thank all those who turned up and joined in.


If you would like to get involved with the next Leeds Lean marketing Meet-up you can get your tickets here.