What job do you do?
How did you get into marketing/communications?
While at university I started working as a marketing assistant in a small, family run accountancy firm. I was essentially the marketing department so I was immediately thrown into the deep end. I had to learn things on the job like how to run their social media accounts and write the company newsletter. It was scary but I loved every minute of it!
What are you most proud of in your career as a marketing/communications professional?
The thing I’m most proud of in my career is creating Branswer – I’m so grateful I get to empower marketers and communication professionals around the world everyday!
How has marketing/communications helped the organisations you’ve worked for?
Communications has been integral to Branswer’s success as a startup. Entering a market with a new piece of technology is no small feat and it takes time to build a brand from scratch. Tapping into regional media and running monthly events have helped us build a community and meet our customers. It’s also helped ensure that what we’ve developed meets the needs of our customers.
What challenges have you overcome on your professional journey to where you are today?
As a marketer I worked for all sorts of businesses varying in size. In each of these businesses I was confronted with the same problems, mainly that management had a misunderstanding of branding and marketing and how they could help the business achieve their goals. I found that we were using a different language and that our measurement for success in our campaigns were misunderstood. I also found that most of the marketing and communications I was doing were reactive. This was frustrating as a professional since I wanted to make more of an impact and that required a strategic and proactive approach. Unfortunately, this wasn’t supported by those businesses and so I decided I would try to empower other people who were facing the same problems. This led me to develop Branswer, a tool that helps marketers and comms professionals implement and measure the impact of their work. I’m confident that by making our work more visible and understood, we can start to change the relationship between marketing/comms departments with the rest of the business.
Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Don’t be afraid to fail! Marketing is all about taking calculated risks and finding new and innovative ways to find the people that need your product or service. There are so many different tools and techniques to help you in your role, just try them out and see what works for you – you only ever really fail if you don’t learn from the experience!