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Where are you based?
Leeds

What job do you do?
Multimedia Coordinator Intern

How did you get into marketing/communications?
After graduating from my undergraduate in Filmmaking, I realised that I no longer wanted to enter the world of 16 hour shoot days with every meal coming from a catering van. Knowing that I still passionate about video making and content creation, I delved into every job search website I could find and one industry in particular kept cropping up – marketing and communications. Taking note of the skills and qualifications needed to enter this field, I enrolled onto a Masters in Digital Media to advance my competency in animation, motion graphics and user interface design. After that I sought out an internship as a videographer at a wholesale company in Leeds, when that ended I sought out another here at Branswer as Multimedia Coordinator, where I regularly create videos, animations and graphics for the company.

What are you most proud of in your career as a marketing/communications professional?
My proudest moment was during my internship at Clubit.TV, the company launched a new product – The Worlds Smallest Phone. The phone was launched on Kickstarter and needed to earn £20,000 in order to go into production. I helped work on the campaign, creating supporting photograph and video content to promote the phone. By the end of the campaign the Kickstarter target had been smashed with a massive £170,000 being raised! I felt proud to work on such a successful campaign and really saw the power marketing and communications has.

How has marketing/communications helped the organisations you’ve worked for?
It’s helped the companies I’ve worked for gain a greater following, piqued interested in their products or services and helped bridge the gap between creator and consumer. More specifically to my role, the marketing and comms work I have output has helped visualise the experience of products and made information more accessible and simplified to customers.

What challenges have you overcome on your professional journey to where you are today?
A challenge I have overcome is to learn that not every channel you output content on is going to be successful. When I first entered the industry I did not understand how to achieve success on different platforms such as YouTube, Instagram and Facebook, believing that it was a one size fits all situation where the same content would translate well across each platform. This is not the case and now I am aware of what type of content works well where and know that sometimes not every platform needs to be utilised in order to find success.

Do you have any words of wisdom for someone starting out in the marketing/communications industry?
Realise your value – try and communicate with other members of the company who work in different departments so they understand the benefits of good marketing and communications. If a campaign or animation is going to be more successful and reap more rewards for the company if more time or attention is rewarded to it, demonstrate this to the other departments so they can understand your needs and in turn understand the positive outcome that a great piece of marketing can generate.

lastly, where can we find you online?
You can find me via my LinkedIn profile url:
linkedin.com/in/bethany-hazard
and via my Personal blog or website url:
vimeo.com/bethanyhazard

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