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Where are you based?

Leeds

 

What job do you do?

Email Marketing

 

How did you get into marketing/communications?

I’ve been sort of always into marketing. When I was 8 years old, I started “a business” with my friends. We started selling the bracelets and necklaces that we were doing on our endless summer days. We settled up our little shop in a bench near the beach. Other girls our age, started doing the same because they though it was an interesting idea and so, my friends and I started discussing strategies on how to make our bracelet shop stand out from the crowd. At that time, I didn’t know that what I was doing was planning and executing a marketing strategy.

In high school, I started building websites for fun and then, when I started my personal blog and I actually had people reading my posts, I started wondering how could I position my blog to make it more appealing to the small audience that was following it at that time. I quickly realized that it was something that I was really passionate about and so, I decided to make it my professional career.

 

What are you most proud of in your career as a marketing/communications professional?

One of the biggest challenges that I had to face in my marketing career was when I decided to pursue a MA in Advertising and Marketing in the UK. Although I was taught English in my high school, I had never really spoken it with anyone consistently. I had to quickly adapt to it and, when I saw myself pitching my ideas and ad campaigns in front of clients and professors, I looked back and I realized how much I’ve had improved in a short-time period, language and confidence wise.

I’m really proud of my academic and career accomplishments in the UK. As most foreigners might know, getting your ideas out there in a clear and concise way is sometimes hard, but doing it in your non-native language, can be a lot harder.

 

How has marketing/communications helped the organisations you’ve worked for?

The writing, designing and marketing analytics courses that I got into during my undergrad and my MA, have helped me on the Internships that I’ve done so far.

The first internship that I did was in a publishing company and I was in charge of writing the copy for different websites that they owned. Later, I was given the task of creating the first newsletter for the company and, it was there when I realised how valuable was everything that I had learned during my Communications undergrad, especially, with understanding what kind of content works best for the different kind of audiences addressed to be able to get them hooked on.

 

What challenges have you overcome on your professional journey to where you are today?

When I started studying marketing, although I was very intrigued by it more and more every day, I was still wondering: what does a marketer really do? Realising how many careers paths the marketing field covered and, knowing that I had to choose one, I quickly started looking into it myself.

While doing my Masters, I realised that the traditional marketing path was not something that really appealed to me and so, I self-taught myself about online marketing. I read a lot and I started the design of a professional website for the current foodie blog that I had at that time. I made multiple profiles on the main social networking platforms and so on. I’ve been doing this for the past 4 years and I don’t see myself doing another thing in the near future.

 

Do you have any words of wisdom for someone starting out in the marketing/communications industry?

I think the biggest mistake that a marketing/communications professional can make is to, once they’ve finished their degree or they have secured that dream job, they stop learning and doing research on the marketing/comms world.

Marketing is always changing and so, people working within this field should always be aware of the trends, case studies and new developments that can help them avoid stagnation in their career.

 

Where can we find you online?

https://www.linkedin.com/in/miriam-martinezadalid/

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